PRSay
APRIL 23, 2024
When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. You can watch a replay of the session, which included a discussion on PR measurement and SEO, here. These are not people we should ignore.
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content boosts SEO.
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Cision
JULY 26, 2017
Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).
Sword and the Script
MAY 11, 2019
PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.
Critical Mention
SEPTEMBER 13, 2019
Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. Keep SEO in Mind. SEO plays a big part in today’s digital media marketing. Unique Website Visitors.
Cision
SEPTEMBER 10, 2015
Certain kinds of smart televisions can “overhear” conversations. A bottle of prescription medicine can send a reminder that it’s time to take it and even alert a family member or health professional if the patient has skipped more than one dose.
Waxing UnLyrical
NOVEMBER 25, 2010
He spent Thanksgiving with the television, a frozen meal and a card table. the Macy’s Thanksgiving Parade became a familiar sight on television (no football for me, thank you very much). I spent the entire holiday glued to my laptop and the television (once the U.S. In 2003, when we made the big move from California to D.C.,
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