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Best Brand Moves During The COVID-19 Pandemic

ImPRessions - Crenshaw Communications

Lowe’s builds its reputation. But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. But still others have stepped up. Coors Light lightens the mood .

Hotels 282
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Pan-European PR: It’s so much more than translation

PR in High Definition

And what about local cultural context? A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs?

Local 62
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They’re a 10, but They Don’t Join Social Media Trends*

Buchanan PR

Amidst the rise of TikTok and the growing number of online audiences, many companies have started partaking in various social media trends, from major brands like the popular language learning app Duolingo to smaller, more local organizations like law firms and libraries. by keeping content fresh, fun and culturally relevant. Jonathan W.

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Feel-good stories won brand coverage in December 2022 with Walmart, UPS, and Amazon

NewsWhip

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. This story has continued into early January following the TikTok that went viral on Dec 17th.

Brand 78
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Barbie dominates August brand coverage

NewsWhip

We see an example of this every Thanksgiving with a story about a grandmother accidentally inviting a stranger to dinner , which goes viral each year because they’ve kept their tradition alive. All in all, not a great month for Nike’s reputation. The story originally totaled over 1.4

Brand 78
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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” Uber’s reputation work gains speed… then stalls again.

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UPS, Unions, and Ukraine: What we learned from the top brand stories of 2022

NewsWhip

Human interest stories still move audiences, and that’s as true for brand coverage as it is for local news highlights or viral Facebook posts. . The first was about a driver that saved a dog from a backyard pool, which was covered to huge adulation by local site KSLA. Human interest drove public interest .

Brand 78