Contently - Strategy

AUGUST 17, 2020

These virtual interactions have the potential to keep a brand image from fading, Anita Loomba, the director of marketing for the travel assistant app App in the Air , told me. Video tours are “more like attending a seminar at a university where you hear someone speak and at the end there’s a Q&A,” Oddo said.

Travel 144

Travel Video Industry Tourism 144

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. That has evolved into a broader course, PR and Marketing for the IECs.

Education 107

Education Course Nonprofit Resources 107

Waxing UnLyrical

DECEMBER 12, 2011

Business owners who are interested in building a squad may do so locally. They meet people at networking events or seminars, and those people turn into their best cheerleaders. The local culture may not be welcoming. Business owners join organizations, begin to participate, and meet people who can offer support and advice.

Community 86

Community Local Meeting Writing 86

PR Conversations

OCTOBER 27, 2023

I have said many times that the difference between a market (for marketers) and publics (for public relations professionals) is that an organization can create its markets but that it cannot create its publics. These cognitive interpretations are embodied in such concepts as image, reputation, brand, and impressions.

Reputation 52

Reputation Social Media Internal International 52

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. For example, choose networking and LinkedIn, or email marketing and social media. Educate your target audience.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

Beyond PR

MARCH 17, 2016

Staying ahead of the marketing curve is more important than ever for business owners. The good news: Marketing your company is now easier and more affordable than ever. Social Media Marketing. Content Marketing. See Mastering Your Content Marketing Mission Statement for tips on getting started). Email Marketing.

Marketing 40

Marketing Small Business Web Nonprofit 40

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR Conversations

MAY 9, 2017

Understanding the social, economic, and political environment around you is crucial, so staying current on local, national, and global events is essential to me. I also belong to the Market Research Intelligence Association , which I believe helps me better understand how research and data analytics helps drive effective public relations.

Energy 53

Energy Measurement Internal International 53

Cision

SEPTEMBER 7, 2016

Because marketing is an ever-changing beast, it’s imperative that you stay sharp on your options so you can remain competitive in your industry. This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. QuickSprout University.

Resources 120

Resources Marketing Small Business eBook 120

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. Local news has certainly become more relevant. Paul: Brilliant. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

DECEMBER 5, 2017

Beyond our own consumption, now is a great time to support the types of journalism that are under the most pressure — local news reporting and investigative journalism. Step up support for “real” news outlets. Time to up those subscriptions, PR pros. If you have enough subscriptions, donate. Headlines can be deceiving.

Journalism 209

Journalism Radio Local Study 209