PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I didn’t write any of them, and in most cases, my edits were minimal.

Meeting 78

Meeting Automotive Media Newspapers 78

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Effective Thought Leadership in B2B ).

Survey 174

Survey Marketing B2B Study 174

PRSay

SEPTEMBER 6, 2022

With Claire Shipman, Kay wrote “Womenomics: Write Your Own Rules for Success,” “The Confidence Code: The Science and Art of Self-Assurance — What Women Should Know,” and “The Confidence Code for Girls: Taking Risks, Messing Up, & Becoming Your Amazingly Imperfect, Totally Powerful Self.”. Ahead of her Nov. The two are connected.

Journalism 147

Journalism Newspapers Policies Writing 147

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. But this, at the end of the day, is just promotion and advertising.

Publicity 146

Publicity Newspapers Journalism Energy 146

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. To that end, this year’s roundup is uh-mazing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

MARCH 8, 2016

My skill set includes strong writing and speaking, both essential for a communication professional. Want to improve your media relations? Get Cision’s free State of the Media 2016 Report! The other important factor is enhancing the reputation through effective thought leadership and content creation.

Financial 120

Financial Reputation Newspapers Social Media 120

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Once I graduated, I had to make the choice: newspapers or trade pubs.

Meeting 81

Meeting Automotive Media Transportation 81

PRSay

JANUARY 4, 2021

When the New York Philharmonic made its historic visit to North Korea , Rubenstein arranged all media-related aspects of the trip — including the creation of a cable infrastructure across Pyongyang to broadcast the tour.

Newspapers 94

Newspapers Ethics Conference Agency 94

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 98

Interviews Publicity Technology Social Media 98

Stephen Waddington

SEPTEMBER 29, 2021

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. Why is the public relations industry not representative of the organisations or the public that it serves? Why is public relations conflated with media relations?

Industry 153

Industry Publicity Agency Community 153

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility.

Sports 0

Sports Leadership Internal International 0

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. a Senior Lecturer in Public Relations at Leeds Business School.

Government 103

Government Education Print Ethics 103

Shift Communications

FEBRUARY 13, 2019

Early in Connie Loizos’ career at a newspaper, she became pregnant with her first child. The journalists on the panel also recognized that despite their differences there is a need for diversity, male and female, on teams because both provide a different perspective to writing compelling stories. Overcoming Adversity.

Communications 60

Communications Media Newspapers Report 60

Prohibition

JANUARY 14, 2022

Media contacts – These are the journalists and bloggers who will write about your business. 5. Make a plan for communicating with the media. But that same search might also reveal posts by disgruntled customers who are having trouble with customer service or other issues related to your business model.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Media Relations - Is your e-book authored by an expert? October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stuart Bruce

OCTOBER 30, 2014

How often does the Financial Times write stories about itself? She will be media neutral. Good public relations has never, ever been just about media relations. This obsession with newspaper, radio and television coverage – earned media – is a rabbit hole we disappeared down in the 1950s.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148