Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. But you can’t measure that if there’s no accident. Be clear on what impact you’re trying to achieve.

Chemicals 52

Chemicals Brand Branding Survey 52

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. Below is a semi-edited transcription of our talk.

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Efficient marketing execution and measurement. I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. Ted Seward | Carrot Top Industries , Inc.

Marketing 176

Marketing Employee Content Marketing Training 176

Sword and the Script

JANUARY 11, 2022

The industry track record in this vertical isn’t good for customers in my observation. Underneath it all, the leadership team has to balance the blending of cultures. A new powerhouse to shake up the all-in-one market? And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *.

Reputation 85

Reputation Technology Tools Data 85

PRSay

AUGUST 25, 2017

Join the discussion by following @PRSADiversity and using #PRSADiversity in your social media posts. That’s the good news. It’s tempting to believe the industry may now be nearing an inflection point where a clear road to accelerated progress is in sight. percent are Black or African-American, 5.4 percent Asian and 3.3

Measurement 107

Measurement Meeting Resources Creativity 107

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Tech industry. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 24, 2019

Another survey of reporters by Ogilvy had similar findings: “Twitter is the social media platform that most often informs reporters’ coverage, ranked first by an average of 48% of reporters worldwide compared to 29% of those who cited Facebook or Instagram.”. 13) The average email open rates and CTRs. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

MaccaPR

FEBRUARY 23, 2016

As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? The advice I‘d give anyone, not only within Minnesota PR but within any industry, is to get involved. How can PR professionals gain buy-in from senior leadership and how the value of PR to the C-Suite?

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Waxing UnLyrical

APRIL 19, 2018

It’s free for up to 10,000 messages, after that it can remain free but your archive of messages to search is just limited to 10,000 (so it will simply erase the oldest ones as new ones come in). Sort lists by categories and even invite people for shared to-dos. Community Building and Social Media Hacks.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 200

Writing Communications Marketing B2B 200

PR 20/20

MAY 12, 2016

The marketing services industry is in a state of flux. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Their value and success will be measured by outcomes, not outputs.”.

Agency 40

Agency Marketing Financial System 40

ZudePR

JUNE 6, 2016

She is a social media, SEO, Internet marketing and blogging consultant. My two biggest daily challenges are social media and reading. I read a lot every day – mostly, because I compile a weekly marketing digest of all the vital marketing news of the week and publish it at Traffic Generation Café (almost) every Saturday.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81