ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

Communications Conversations

OCTOBER 10, 2019

Among the areas where PRs said they would spend more: Video and visual comms. Those are two huge needs in the year ahead–especially given the burgeoning needs of the storification of the social web. Yes, video storytelling is at an all-time high in terms of interest. .” Social media. Additional writers.

Brand 79

Brand Branding Survey Conference 79

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Flatiron Communications

NOVEMBER 23, 2014

Four years later, it moved to an expansive new location on East 52nd Street with state-of-the-art screening rooms, an auditorium, and the capacity to house the largest collection of TV, radio and web programming anywhere. The two-day conference was aptly titled “The Power of Storytelling: Plotting the Future of Media.”

Storytelling 34

Storytelling Television Radio Media 34

Sword and the Script

DECEMBER 21, 2021

Video gets even bigger. Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . The metaverse, Web 3.0, 2022 predictions posts around the web: 100+ Content Marketing Trends and Predictions for Success in 2022 (Content Marketing Institute). Backlash to the blockchain deluge.

Marketing 215

Marketing Content Marketing Social Media Employee 215

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. Google knows this too and is leading the charge.

SEO 94

SEO Google Storytelling Writing 94

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 192

Marketing Content Marketing Data Social Media 192

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. Here’s a 9-minute overview: If you’ve attended Collision or Web Summit in Lisbon, you’ll know that the marquee speakers hold court on Centre Stage. Here’s a link to The AP’s blog post on the session.

Conference 36

Conference Journalism Web Comparison 36

ReimaginePR

SEPTEMBER 5, 2016

You’re writing for the web, which means that it’s okay to be relaxed, conversational and even funny, if you can pull it off! You’re not writing for a college professor or a medical journal– you’re writing a blog for an audience who probably doesn’t know as much as you do about your topic and they’re coming to you for answers.

Blogging 120

Blogging How To Infographics Writing 120

Rock the Status Quo

FEBRUARY 3, 2015

Put on your storytelling cap and head over to my website to choose your questions! We’d shot a video, created branded props, and rehearsed all night, and the program was very solid, so I tried to talk sense to him, but he insisted on rearranging everything, and we didn’t do well in the pitch. If so, what do you love/hate about it?

Agency 100

Agency Advertising Advertising Twitter 100

Beyond PR

MARCH 6, 2018

Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers. According to Search Engine Journal, SEO leads have a 14.6 Or simply put — driving revenue. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. Find even more great Pinterest tips and videos at www.ManlyPinterestTips.com. The Brand Advantage Journalism Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52

Ethics Communications Print Television 52

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). What is a multimedia journalist? And guess what? Tip #2: Make Your Story Mobile-Friendly.

Media Relations 40

Media Relations Media Mobile Pitching 40

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. Text, graphics, infographics, videos, photos, etc. That’s why both PR and advertising need strong storytellers and clever marketers.”. Tried and true storytelling can often be applied to new channels. 1) How did you get started in PR? “I’m

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). What is a multimedia journalist? And guess what? Tip #2: Make Your Story Mobile-Friendly.

Media Relations 40

Media Relations Media Mobile Pitching 40

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Proper AI use will drive efficiencies “I think AI will have a huge impact on marketing this year through video and copy.

Writing 194

Writing Communications Marketing B2B 194

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Despite the fragmentation of media, a shift to more personalised forms of communication, and the ability to create audio, text and video content, organisations remain fixated by this medium.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 They are affluent, educated and maintain “listening habits dramatically different than the average American,” according to Edison Research. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. ” What’s happening in public relations is happening right now in independent journalism. And that content will be led by timely and informal video posts – one can hope!”. You can find all posts that reference Muck Rack here.

Marketing 102

Marketing Content Marketing Advertising Advertising 102