Sword and the Script

FEBRUARY 11, 2017

“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup. Much to their credit, Disqus has also seized the opportunity to invest in its product.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023.

Software 123

Software Pitching Ethics Privacy 123

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Katie Paine's Measurement Blog

MAY 25, 2023

And you have to submit to a 30-minute sales call just to find out which category you actually fit into. Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. Vendors love to make products sound like they solve all your problems. Read this guide first to understand the terminology.

Measurement 52

Measurement Communications Survey System 52

ZudePR

DECEMBER 30, 2016

Here’s an extract: “How to create interesting content for a boring product or stale industry. Hot off the printed press. If you fit into the latter category, this book will give you hope. Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes.

Writing 84

Writing Google Meeting Airlines 84

Maxim Behar

MARCH 6, 2022

Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company. I mean, at the age of 40, I started a new business. I was a great risk. And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52