Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It aims to communicate with these groups to create a favourable overall company image. Their unbiased approach makes them highly influential.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. Both of these companies performed with honor in the competition.

Journalism 70

Journalism Local Social Media Twitter 70

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Topically, this event covers a lot of ground. Experiential storytelling. Professional development.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

Blogging 73

Blogging Twitter Facebook Measurement 73

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

JANUARY 27, 2011

So what’s new about you ? My query made it clear that I wanted examples of success, and how it was being measured. The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company. IMHO, its not.

Pitching 111

Pitching Facebook Interviews Twitter 111

ZudePR

JUNE 6, 2016

I read a lot every day – mostly, because I compile a weekly marketing digest of all the vital marketing news of the week and publish it at Traffic Generation Café (almost) every Saturday. Since I don't control the news (wouldn't that be nice.), She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 24, 2019

For B2B product companies that number came in at 7.1% Most people find independent journalism and earned media to be the most credible source of information. For B2B companies, earned media and branded content ranked as the most effective digital tactics. 9) Senior marketers expect budgets to grow. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post.

Construction 62

Construction How To Media Google 62

Sword and the Script

APRIL 8, 2017

Add in the trends of fake news, the erosion of trust in journalism , and rampant ad fraud and this has the makings of a perfect storm. If there’s ever been a time to learn how to build your own audience for your company…it’s now. Those five categories are: Consumption metrics. Engagement metrics. Lead metrics.

Content Marketing 72

Content Marketing Social Media Marketing Media 72

Journalistics

JANUARY 27, 2016

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Here are a few examples: Nike: To be the number one athletic company in the world. Why Journalistics? .

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Here are a few examples: Nike: To be the number one athletic company in the world. Why Journalistics? .

Blogging 40

Blogging Strategy How To Writing 40

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

MAY 5, 2020

Here’s the list of PR technology companies I’m watching. The company says the average number of daily pitches was 13 in February and just 10 in January. For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company.

Pitching 85

Pitching Survey System Technology 85

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52