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Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Sword and the Script

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.

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B2B Marketing During a Pandemic Crisis: An Interview with Chris Schermer

MaccaPR

Mission-critical trade shows have ceased. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events? In contrast, 63% of buyers said that insights into industry trends were helpful.

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What to Expect at the North American International Toy Fair

5W PR

This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Trendspotting The New York Toy Fair is a hub of trend spotting , providing insights into the upcoming trends that will dominate the toy industry.

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

Can you tell us what types of stories, trends or issues are on your radar now? I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. In addition, I co-host TT’s biweekly RoadSigns podcast with my colleague, Michael Freeze. Know your audience.

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Three Brand Lessons From CES 2022: Turning Your Conference Lemons into Lemonade

MaccaPR

Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. the reporters likes to schedule interviews through? What’s a marketer to do? Source: TriNet’s Twitter.

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Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024

Bianchi Biz Blog

CTA also offers a number of hospitality suites, exhibit suites and meeting rooms outside of the main show floor. These options allow your company to conduct meetings or media interviews in a private and distraction free location. You can sign up here to be notified when the CES 2024 call for speakers opens.

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CES 2023: PR Facts That Every Vehicle Technology & Mobility Supplier Should Know

Bianchi Biz Blog

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. These intimate settings can allow your company to have a home base for uninterrupted media interviews, as well as customer meetings. in person and 40.1K digitally).

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