Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

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Agency Energy Crisis Management Industry 89

Bianchi Biz Blog

AUGUST 21, 2023

What advice do you have for PR people that want to pitch you? I think the most important thing is to keep pitches simple but most importantly relevant. The amount of completely irrelevant pitches I get in my email drives me insane. Probably the biggest thing about me is my Irish heritage and my passion for Gaelic sports.

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Meeting Automotive Engineering Journalism 73

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. I could write a book on this topic.

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Television Pitching Journalism Interviews 120

Bianchi Biz Blog

JUNE 19, 2023

Finish this sentence: If I am not reporting, I am … Talking to you about that weird news item I read the other day, the latest sports scores, music, politics (I do live in the D.C. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. area) or professional wrestling ad nauseum.

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Transportation Meeting Media Newspapers 94

Bianchi Biz Blog

FEBRUARY 21, 2022

After more than 15 years in local news in the New York City area, I grew from working in newspapers to running websites and working in live streaming news and sports, and more before I joined FleetOwner in 2017. What advice do you have for PR people that want to pitch you? I love watching and attending big sporting events.

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Meeting Transportation Media Sports 94

Critical Mention

FEBRUARY 27, 2020

One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine.

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Journalism Social Media Radio Fashion 78

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. First, we start with.

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How To YouTube Pitching LinkedIn 121

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

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Agency Newspapers Interviews Radio 100

Bad Pitch Blog

JANUARY 8, 2007

Fast Five is a new Bad Pitch Blog feature where we bring you five links or five-question interviews—all of them will probably pertain to our favorite subject—bad pitches and how to avoid them. Non-tech PR folk will also enjoy this blog for insight into smart media relations and the actual application of social media.

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Media Relations Trade Shows Media Sports 40

Bianchi Biz Blog

JANUARY 24, 2022

The two-day series featured interviews with industry experts on the topics of ADAS and autonomy, along with virtual demonstrations of AEye’s CES Innovation award-winning 4Sight LiDAR. I did more traditional news, weather, sports, and farm reporting during my time in AM radio at KJAN. I hope the NAIAS organizers do it again!

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Meeting Automotive Media Technology 78

Shift Communications

JULY 31, 2015

(Caution: This post contains lots of hockey references – apologies to non-sports fans). While I’m sure every pitch has a unique and interesting story to tell (at least I hope they do), the odds of success are just so small considering the strong competition you’re going up against every day.

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Interviews Pitching Sports Local 60

Bianchi Biz Blog

OCTOBER 4, 2021

I have been fortunate to have been able to write about many of my past sports-car racing adventures, and by far the best and most memorable of those has been co-driving the 1979 Nurburgring 24-Hour endurance race with pro drivers Jim Downing and Lyn St. What advice do you have for PR people that want to pitch you? Email please!

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Automotive Meeting Engineering Media 76

Landis PR

APRIL 12, 2021

A 30-minute newscast may have a mere 18 minutes for news, once commercials, weather and sports are subtracted. They are often the go-to pool resource for other media, because they provide quick and accurate fundamentals, especially when time is of the essence. In most newscasts, time is the enemy of depth. Oh, where to start?

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Meeting Media Print Enterprise 98

Bianchi Biz Blog

APRIL 5, 2021

I also was a sports stringer for the Detroit Free Press and I interned back home at The Toledo Blade. What advice do you have for PR people that want to pitch you? Please, I’m begging you, don’t waste your time or mine pitching a story that’s irrelevant to my audience. If we are a “second tier” pitch, you are insulting me.

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Automotive Web Meeting Media 65

PR in High Definition

SEPTEMBER 24, 2019

And they’re not always available – some might work reduced hours, only cover stories their editor delegates to them, not make their contact details publicly available, or have certain rules you must abide by, such as not doing interviews. So, do you pitch to an editor in the hope they pass the story to a freelancer? The age of social.

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Media Newspapers Journalism Video 54

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Thomas Reese.

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Sports Leadership Internal International 0

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. It is important to research the journalist and their outlet before pitching, and tailor the pitch to their interests and needs.

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Strategy Brand Branding Technology 62

Bianchi Biz Blog

AUGUST 7, 2023

The sports editor stormed out my first week on the job and the editor asked if I wanted to make my then-unpaid internship a paid one. I stayed on with the newspaper for several months after the internship ended as its sports editor before joining a small daily in the news/everything room. Metro weekly newspaper that no longer exists.

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Journalism Meeting Newspapers Automotive 79

Bianchi Biz Blog

MAY 22, 2023

I also reported on stadiums, arenas and ticketing for the Sports Business Journal , and I covered the Houston real estate market for The Real Deal , a New York-based real estate trade publication with somewhat of a tabloid bent. Pitch news instead of promotional material. Getting pitches that have nothing to do with what I cover.

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Automotive Meeting Report Real Estate 75

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. It’s Grow Pack Grow!

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Bad Pitch Blog

JUNE 9, 2010

I invited reporters to interview him after his morning workout the day of the big event - he was training for trials - and provided them with all sorts of background details on my client, and his connection to the Olympian, as well as the goal of the visit, etc. FYI: my client was training with him and was also interviewed.

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Case Study Construction Interviews Training 52

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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Media Relations Media Print Newspapers 115

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

SEPTEMBER 14, 2010

If you have a media relations background, you’ve already recognized I used the media advisory format just now. But that doesn’t mean PR = media. By no means do I think media relations has gone by the wayside. That’s what “good PR&# has always been, and should always be, about.

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Facebook Twitter Education Industry 106