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S&T Live Recap: Gini Dietrich on the Evolution of the PESO Model and the Impact of AI

PRSay

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. You can watch a replay of the session, which included a discussion on PR measurement and SEO, here. to help you become more efficient,” she said.

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Unlocking Revenue Potential With The Power Of PR

Landis PR

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics.

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Why Your PR Strategy Needs Digital Marketing

Stern + Associates

Most often, this includes media interviews, speaking engagements and print editorials. Consistently posting these placements validates your company’s expertise and continued thought leadership. Measured results. Enhanced audience engagement. Digital marketing allows you to track the success of your PR efforts.

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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

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How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. It is SEO-friendly and appropriate to be then shared on the LinkedIn Company Page and other corporate social assets.

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Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends

Sword and the Script

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 101
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Five Myths About PR And Customer Acquisition

ImPRessions - Crenshaw Communications

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. That’s a recipe for reputation disaster.

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