Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news.

SEO 132

SEO Content Marketing Marketing Software 132

Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice. Neither could be farther from the truth.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Cision

MAY 6, 2015

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. And when you read through different iterations of Shonali Burke’s Twitter-mediated #measurePR chats, you get the sense that there isn’t a universal PR metric that will satisfy everyone.

Engineering 120

Engineering How To Measurement Analytics 120

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Critical Mention adds “cast & crew” TV data.

Pitching 89

Pitching Report Software Survey 89

Solo PR Pro

OCTOBER 8, 2019

Years ago, content strategist, Rachel Lovinger provided advice that still holds true, “The main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, interactive experiences. This may include internal teams, and subcontractors. Measurement. Expand to other channels.

Video 55

Video Marketing Banking Strategy 55

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. A PR team was responsible for that.”.

Employee 148

Employee Print Writing Survey 148

Solo PR Pro

DECEMBER 22, 2020

One of the keys to being a confident and savvy solo PR pro is professional development. However, as a solo PR pro, it’s your responsibility to set yourself apart by making time for you. However, as a solo PR pro, it’s your responsibility to set yourself apart by making time for you. 10 PR conferences you can’t miss in 2021.

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. 2) The Prezly online newsroom.

Pitching 63

Pitching Analytics Enterprise System 63

Cision

OCTOBER 31, 2017

PR attribution that is tied to a single metric is similar, reliance on a single number to track value to a PR program won’t integrate with the rest of an organization. This isn’t just a problem for the PR industry, all business activities face the same struggle. Effective PR Tracking Requires The Following.

Measurement 222

Measurement System Data Analysis 222

PR Conversations

MARCH 6, 2015

A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Often in PR we ‘over-service’ – not only if we work as a consultant but within in-house roles too. Not the number that you are employed for, but how many hours you work.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Often in PR we ‘over-service’ – not only if we work as a consultant but within in-house roles too. Not the number that you are employed for, but how many hours you work.

Publicity 40

Publicity Advertising Advertising Industry 40

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. website visitors and sales leads) 3.

Measurement 80

Measurement Publicity Analysis Tools 80

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. 1 ranking in the latest U.S.

Publicity 158

Publicity Social Media Report Fashion 158

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. Latest version includes 7,040 technologies, each of which captures and reports data. At the end of the day, data without some sort of strategic analysis is just an expensive distraction.

Report 52

Report How To Marketing Analytics 52

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

PR 20/20

OCTOBER 31, 2017

You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. Thus, below we’ve outlined seven tips (including PR 20/20 tools, concepts and templates) that can lead to actionable change. After all, as the old proverb goes: “What gets measured gets managed.”.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Modern marketers are expected to master both traditional and digital skills to deliver measureable results. The Data Whiz. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. The Email Marketer.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Modern marketers are expected to master both traditional and digital skills to deliver measureable results. The Data Whiz. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. The Email Marketer.

Marketing 40

Marketing Mobile Engineering Technology 40

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

Wireless 74

Wireless Twitter Writing Measurement 74

Sword and the Script

JUNE 23, 2015

It has meant taking care of all of the traditional PR work a company would expect, while also producing daily content and developing distribution channels. I’d strive to find different data points and anecdotes to sell the concept. Data and anecdotes. . We still have a long way to go. ABS – always be selling.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. So, instead of going to journalists with dull data, strengthen your piece with additional relevant statistics from a study. In the first use of an abbreviation in your pitch, write out the full organisation followed by the abbreviation in brackets e.g. International Energy Agency (IEA).

Pitching 164

Pitching Writing Digital PR How To 164

Stephen Waddington

NOVEMBER 19, 2017

I’ve included data and links to third parties wherever appropriate. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. 2 All of life is shifting to the internet.

Publicity 164

Publicity Ethics Data Community 164