ImPRessions - Crenshaw Communications

JULY 6, 2016

A survey of 500 PR and marketing professionals found that 82 per cent are using influencers to help get their story out , and many in that group are engaging social media personalities. Back in the day, we rented a TV entertainer or book author for a product launch. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

APRIL 18, 2017

According to a survey by Intercall, more than 60 percent of call participants admit to doing other work on conference calls. It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release.

Skype 136

Skype Conference Agency Product Launch 136

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Ideas for new products or product enhancements.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. Two key items worth revisiting include product launches and strategic partnerships.

Pitching 83

Pitching Product Launch Data Measurement 83

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. There’s a very smart exercise to be done when floating an idea internally. It comes down to knowing what media need and respond to, and following your instincts for a good story.

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

NOVEMBER 16, 2016

Unless a B2B product is revolutionary, chances are that a product announcement won’t get picked up in a top tier outlet as a standalone feature, at least without careful planning and additional assets. That’s why it’s important to set realistic goals and expectations for product launches.

B2B 60

B2B Media Automotive Pitching 60

Onclusive

JULY 27, 2023

For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. These tools eliminate the need for manual and time-consuming tasks, such as searching for the right journalists for press releases or coordinating collaboration across internal teams.

Tools 354

Tools Internal International Resources 354

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. Unlike announcing a product enhancement that may no longer be relevant after 6-months or a year, releasing reports full of valuable data can get cited for many years.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Conversations

SEPTEMBER 22, 2015

For the Italian women I surveyed, a career in public relations was their first choice of occupation. Possessing at least some basic technical skills has become essential as we work towards maintaining informed, relevant and positive relationships with various stakeholders, both internally and externally.

Interviews 40

Interviews Enterprise Corporate Internal 40

PR 20/20

NOVEMBER 29, 2022

Every marketing plan should start with an honest internal marketing assessment. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Internal brand surveys. High performers differentiate by doing, not planning.

Marketing 52

Marketing Analytics eBook System 52

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms.

Survey 70

Survey Corporate Product Launch Writing 70