Corporate Internal Product Launch Survey 
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value.
Sword and the Script
JUNE 13, 2023
A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.
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Sword and the Script
JUNE 3, 2020
Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. Also see: Partisan Politics Complicates PR and Comms for Business, Survey Finds.
PRSay
NOVEMBER 5, 2018
This post is brought to you by West Corporation , a proud sponsor of PRSA. Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video.
ImPRessions - Crenshaw Communications
JULY 6, 2016
B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. But today so-called “thought leadership” is also relevant to consumer product companies. Not only that, but the way we go about generating influence has changed.
ISEBOX
APRIL 27, 2016
When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms.
Sword and the Script
DECEMBER 20, 2022
This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Internal comms takes center comms stage in hybrid work. There is a new corporate scenario that directly impacts all audiences and communication channels. Prediction, hope and a billion-dollar idea.
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