Internal Leadership Product Launch Survey 
Onclusive
AUGUST 10, 2021
Great content lies at the heart of everything communications does, including employee and leadership communications and PR. A good example of implementing this tactic is Monster, who conducts surveys amongst job seekers and employers and then tells its stories using data and insights from these surveys. Elizabeth Barrett.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Business and tech media in particular have an ongoing appetite for research, studies and surveys. But, more often than not, internal data doesn’t work for B2B PR. This is natural. This is a mistake.
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ImPRessions - Crenshaw Communications
JULY 6, 2016
Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. Back in the day, we rented a TV entertainer or book author for a product launch. Not only that, but the way we go about generating influence has changed.
PRSay
NOVEMBER 5, 2018
Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. A recent survey affirms the power of this medium to engage and persuade: Ninety-seven percent of marketers say video has helped increase user understanding of their product or service.
Sword and the Script
JANUARY 3, 2023
Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. But just 2% said “always.”.
Beyond PR
AUGUST 3, 2016
When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Ideas for new products or product enhancements.
Shift Communications
AUGUST 17, 2018
In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. Two key items worth revisiting include product launches and strategic partnerships.
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