Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. Planning is the backbone of any strategy.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.

Media 210

Media Automotive Resources Product Launch 210

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Videos are an excellent way to make information or marketing strategies more digestible.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

ReimaginePR

JUNE 27, 2016

This natural act of weeding out strategies that don’t work is a good thing. Your audience should see the same, consistent message throughout your website and your social media platforms. The ol’ “he who screams the loudest” strategy is just not effective anymore. Media Kits Are a Must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

PR Fuel

JUNE 17, 2021

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. They should be an integral part of your marketing strategy.

Writing 60

Writing SEO Google Local 60

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.

Media 71

Media Automotive Resources Financial 71

Contently - Strategy

DECEMBER 29, 2022

Build a Strong Content Distribution Strategy. If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. The following steps can help you plan and execute your content promotion and distribution strategy.

eBook 120

eBook Product Launch Software Internal 120

Beyond PR

DECEMBER 19, 2016

But a better strategy is to plan out your content several weeks or months — even quarters — ahead. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around Product Launches. August: Tell Your Brand’s Story.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Prohibition

APRIL 13, 2023

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. But not all social media platforms support long-form video content. So why let all that hard work go to waste?

Video 62

Video Infographics Social Media Instagram 62

Sword and the Script

JUNE 11, 2016

This is true in the grander scheme of marketing strategy as well. Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary. Thought Leadership Isn’t A Content Strategy. I view these interrelated legs to the same 3-legged stool.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

Social Media 40

Social Media Pinterest Media Marketing 40