Prohibition

AUGUST 17, 2021

Whether your video is an animated infographic explaining the latest stats of complex research or a promotion for a new product your audience will be more interested to interact and engage with video content. Videos are an excellent way to make information or marketing strategies more digestible. Retention and ROI.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Having specific goals will help guide your strategy and measure success. This can include sharing exclusive discount codes or highlighting their product recommendations.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

ISEBOX

JANUARY 6, 2016

But as I filtered the details, it became clear that most experts on the topic built their strategy around three basic steps. Product Launches. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Holiday Related. How-To Guides, Best Practices, etc.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. That means following a few key strategies to increase the chance of earned media pick-up. Companies have a story to tell, and the media needs to tell a story.

Media 71

Media Automotive Resources Financial 71

ReimaginePR

JUNE 27, 2016

This natural act of weeding out strategies that don’t work is a good thing. The ol’ “he who screams the loudest” strategy is just not effective anymore. Don’t forget to create stories for all of your upcoming product launches too! You want to follow the influencer path instead. Media Kits Are a Must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

Beyond PR

AUGUST 18, 2016

When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Discover what else is needed for product marketing success by downloading Expanding Engagement & Inspiring Action with Your Next Product Launch.

Brand 40

Brand Branding Product Launch Guidelines 40

PR Fuel

JUNE 17, 2021

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? They should be an integral part of your marketing strategy. When it comes to journalistic writing, you want to focus on a strategy known as the inverted pyramid. The short answer is, absolutely. This is called the lead.

Writing 60

Writing SEO Google Local 60

Sword and the Script

JUNE 11, 2016

This is true in the grander scheme of marketing strategy as well. Thought Leadership Isn’t A Content Strategy. It’s not that thought leadership isn’t valuable, according to author Omar Bilal Akhtar , it’s that companies have come to believe thought leadership is the primary means of implementing a content strategy.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

DECEMBER 19, 2016

But a better strategy is to plan out your content several weeks or months — even quarters — ahead. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. Instead, use it to fuel your content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Beyond PR

AUGUST 4, 2016

That’s why it’s vital that your brand gets your social media strategy right. While there are some overlapping strategies or actions that pertain to every social media channel, each network has its own nuances and unique opportunities for engagement. When done right, it can add an engaging multimedia layer to your marketing strategy.

Social Media 40

Social Media Pinterest Media Marketing 40

Contently - Strategy

DECEMBER 29, 2022

Build a Strong Content Distribution Strategy. If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. The following steps can help you plan and execute your content promotion and distribution strategy.

eBook 145

eBook Product Launch Software Internal 145