Cision

MARCH 21, 2016

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Media outlets have taken note and have swiftly switched gears to maintain the attention of their current audiences and reach new ones. What impact does this have on communication professionals?

Trends 120

Trends Mobile Media Print 120

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). Media relations with print newspapers/magazines are still stronger than expected. #5

Communications 115

Communications Publicity Survey Newspapers 115

The Proactive Report

JULY 23, 2018

That’s earned media. Media relations is all about earned media. Using that same logic, Google regards any link that you put into a piece of content about the brand (press release, article, blog post, infographic) as an owned link. In the very same way that you earn media coverage you now have to earn links.

Google 113

Google Guidelines Web B2C 113

Beyond PR

JUNE 19, 2017

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign. Conclusion.

Communications 69

Communications How To Telecommunications Employee 69

Critical Mention

JANUARY 15, 2019

Mobile friendliness : According to Statista , in 2018 52 percent 52 percent of online traffic came from smartphones in 2018. Incorporating simple navigation and easily accessible webpage elements are key in designing a mobile-friendly site. You need to find and eliminate all broken links to create a seamless user experience.

How To 60

How To SEO Mobile Google 60

PR 20/20

AUGUST 11, 2016

Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. The Mobile Mogul. Mobile marketing plays a huge role throughout the purchase decision process. The Social Media Strategist. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. The Mobile Mogul. Mobile marketing plays a huge role throughout the purchase decision process. The Social Media Strategist. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Start by optimizing your website and establishing a robust digital presence!

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ISEBOX

MARCH 18, 2016

Asana streamlines communications through a web and mobile app that eliminates the clutter. Media Relations & Content Distribution = Maximized Reach. ISEBOX : This Public Relations automation solution allows you to create a digital press kit that you can send out to your distribution lists with just a click.

Publicity 70

Publicity Enterprise Analytics Tools 70

Sword and the Script

JUNE 28, 2016

There is hope, however as the study also found: “Consumers are consulting blogs and social media on their mobile devices prior to shopping. Nearly 60 percent of survey respondents have taken a blog review or social media post viewed on a smartphone or tablet into consideration while shopping in-store.”.

Infographics 61

Infographics Survey Consumer Study 61

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Media Relations - Is your e-book authored by an expert? 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

5W PR

JANUARY 6, 2021

To ensure success, regularly test subject lines, messaging, photos, infographics, and CtAs and adjust where necessary. With an open rate of 98%, mobile marketing is busting out all over. That’s the latest numbers from Mobile Marketing released in November of this year.

Mobile 88

Mobile Infographics Consumer Software 88

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. For those of us who’ve plied the art of media relations for any length of time, we’re not about to discard this still valuable and sought after PR deliverable anytime soon.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28