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2024’s Top 5 PR Trends: What to Watch

Newsfile

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 105
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post.

Video 149
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5 Must-Have Types of Content Marketing

Cision

When you think of content marketing, you probably think of blog posts. Let’s look at the types you absolutely need in your content marketing strategy. Let’s look at the types you absolutely need in your content marketing strategy. Interviews. Let’s say you run a content marketing firm, and you cater to software companies.

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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

With clear peaks and valleys represented that highlight your ability to engage and spark enthusiasm, you can determine new ways to interest audiences at different times in your marketing programs. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions.

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Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. These include everything from simple toy and meal deliveries in local markets to the grander gesture – something like WestJet’s annual Christmas Miracles campaign.

Pitching 136
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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

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5 ways to reach journalists and bloggers through your online newsroom

Presspage

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. The challenge is to give it editorial integrity and not have it look like a glossy marketing brochure that journalists and bloggers might not wish to use.

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