Infographic: 23 essential YouTube stats for communicators

PR Daily

Is YouTube the right or wrong channel for your next message? YouTube is the No. This infographic from Hootsuite shares telling numbers to help you determine whether YouTube is a viable option for your next campaign. frequent YouTube.

Infographic: YouTube, Facebook Stories on the rise in 2020

PR Daily

What are the best tools available for marketers on social media? According to data from Animoto, communicators should consider investing in YouTube and branded stories on Facebook. They compiled some topline stats into this handy infographic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Infographic: Tips for topping YouTube’s search list

PR Daily

In a world dominated by visuals, YouTube reigns supreme. With 1 billion hours of content being watched every day , YouTube offers brand managers excellent opportunities to engage audiences in their favorite medium: video. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. This infographic. offers tips for optimizing your videos so that they land at the top of YouTube searches.

5 ways to stand out on YouTube

PR Daily

If you’re ignoring video as part of your digital marketing strategy, you might be well behind the competition. YouTube has become the second largest search engine online, and it is crucial that you grab a share of that audience. It doesn’t take a massive effort to get started on YouTube , and the payoff can be huge. One of the most effective things you can do to increase YouTube views is have your viewers watch the videos you produce back to back.

Infographic: The state of video marketing for 2020

PR Daily

Check out this infographic to learn how you can create and deploy content that wows your audience. Video has been on the rise as a tool for organizations, with 87% using the tactic for marketing in 2019. Top stats from the infographic include: Facebook ranks as the No.

LinkedIn, Twitter and YouTube adding options

PR Daily

Or doing a search on SlideShare to learn about integrated marketing and then to be prompted with a lynda.com course on the same subject. Twitter refines searches; YouTube courts advertisers. The changes are being rolled out to Twitter users, and Marketing Land reports the features should make Twitter a better search tool. YouTube is taking steps to enhance its offerings to advertisers. Learn it all at our Visual Communications and Infographics conference. ].

Infographic: 7 essential digital marketing trends

PR Daily

The digital landscape is constantly changing, so it’s the marketers who are up to speed on the latest trends and best practices that stand the best chance of success. So, how can marketers remain competitive in a crowded online ecosystem? RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. Nearly half (45 percent) of people watch at least one hour of video on Facebook and YouTube every week.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. This is especially important as chief marketing officer roles are rolled into executive communications positions, putting PR pros in charge of finding ways to break through the noise. How do banner ads affect your overall PR and marketing campaigns? Infographic: The benefits of purpose-driven marketing.

Infographic: Is TikTok a fit for your brand?

PR Daily

After all, Facebook, Instagram and YouTube provide plenty of opportunities, and why should you fix what isn’t broken? . The infographic offers key insights on the platform, including: When brand managers should consider adopting TikTok. Content Marketing Marketing Social Media

Infographic: 7 tips for expanding your email list

PR Daily

Email is still one of the most effective tools communicators have, but new laws and bad habits mean marketers and communicators must always work to widen their audience. This infographic from Campaigner offers guidance to help your organization widen and deepen its list.

Infographic: Is TikTok a fit for your brand?

PR Daily

After all, Facebook, Instagram and YouTube provide plenty of opportunities, and why should you fix what isn’t broken? The infographic offers key insights on the platform, including: When brand managers should consider adopting TikTok.

Infographic: How much time we spend on social media

PR Daily

This infographic offers vital insights. This infographic from Famemass offers insights into how users use their social media apps and what topics keep them engaged. Instagram (53 minutes) and YouTube (40 minutes) come in second and third, respectively. The infographic lists a few key topics for keeping people engaged: Staying up to date on the latest news. To see more about how consumers use social media platforms, consult the full infographic.

Infographic: Important IGTV do’s and don’ts for PR pros

PR Daily

Is IGTV going to feature in your marketing outreach this year? Squarelovin has put pointers together in this handy infographic. Top tips include: Don’t reshare YouTube content with reformatting for IGTV. Infographics Social Media Visual & Video Communications

Infographic: The formula for a perfect explainer video

PR Daily

Some of the top-performing videos on platforms such as YouTube are explainer or how-to videos. This infographic from Breadnbeyond offers templates for different types of videos and insights for crafting a winning script. For more tips on how to create a clever video that will develop new sales leads and establish your organization as a industry powerhouse, read the full infographic. The post Infographic: The formula for a perfect explainer video appeared first on PR Daily.

Infographic: How to allocate your 2019 marketing budget

PR Daily

How much will you spend on digital marketing in 2019? As online advertising gobbles up increasingly larger shares of marketing budgets, PR and marketing pros have to reevaluate their spending allocations. Where should today’s pros invest their precious marketing dollars? This infographic. Those stats include: About half (48 percent) of marketers plan to add YouTube efforts in the coming year.

Infographic: How to capture the Gen Z demographic

PR Daily

If you can’t bring in new shoppers, you eventually won’t have any buyers, so many marketers are hyper-focused on converting Generation Z, consumers ages 18–24. This infographic from Campaign Monitor offers fresh insight into what moves this unique demographic. Key insights include: More than four out of every five (85%) say they use YouTube, and 32% use it more than any other social media site. These young consumers are becoming ever more influential.

Infographic: How to protect your online reputation

PR Daily

In this infographic from AdColony, respondents said seeing offensive content alongside an organization’s ad damages the brand. Other key insights include: Most users say they encounter offensive content on Facebook and YouTube. Consumers prefer to see ads on mobile games and YouTube, compared with Snapchat. To learn more about how to safeguard your reputation as you promote your organization online, consult the full infographic. Infographics Marketing PR Social Media

Infographic: Your social media video cheat sheet

PR Daily

This infographic can help guide your strategy. Content marketers and social media managers must know what content will be the right fit for their audience—and for the platform that audience uses. This Animoto infographic shares which content works best for each major social media platform. YouTube users are looking to learn and want educational content. Consult the full infographic to help you prioritize your video creation and distribution strategy.

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. Why Focus on Video Marketing for B2B. YouTube? B2B Marketing

B2B 205

Infographic: How influencers make their money

PR Daily

In order to partner with these internet personalities, marketers must fully understand the business model. Influencer marketing has become an essential messaging channel for marketers and PR pros. Kite asked over 200 of these social media stars to describe how they talk to their audiences and make money from their online presence, with the data compiled in this infographic. YouTube is the top platform for influencer content.

Infographic: 71 stellar blog headline ideas

PR Daily

However, plenty of resources are available to help you generate fresh ideas—like this infographic. The 10 best [BLANK] YouTube videos. Check out the complete list of headline templates in t he full infographic. The post Infographic: 71 stellar blog headline ideas appeared first on PR Daily. Content Marketing Infographics PR Industry Storytelling Websites Writing & EditingLooking to add heat to your content creation efforts?

Infographic: How users are watching videos

PR Daily

Facebook is making considerable inroads into YouTube’s video market share. According to a new study from Promo by Slidely , a content provider for video marketers, Facebook viewers now surpass YouTube viewers when it comes to online video. Forty-seven percent of people watch video on Facebook, compared with YouTube’s 41 percent. The highlights of the study have been compiled into this handy infographic.

Infographic: What does the future hold for video marketers?

PR Daily

An infographic from Breadnbeyond. offers insights into the current state of video marketing and how to optimize your videos for individual social media platforms. YouTube’s new mobile sharing option will encourage engaging content. See the infographic below for tactics that are working on each social media platform and video marketing trends to keep an eye out for in the coming year Video is rapidly becoming the entrée of choice for content consumption.

Infographic: How your organization can capitalize on mobile marketing

PR Daily

That’s the gist of a new infographic from 16best.net. The company shows how mobile use has driven marketers to find new ways to reach consumers and to highlight exciting success stories from brands like Home Depot and Starbucks. One thing suggesting marketers should invest in mobile content: There’s room to grow. Mobile devices also offer a variety of endpoints for marketers to attract clients and shoppers. Home Depot’s successful DIY videos on YouTube.

64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. The Marketwired Team wondered what PR, marketing and corporate communications pros are doing with content today , and what they’re going to be doing tomorrow. Check out the survey highlights in our original infographic and read more in our news release.

Survey 137

Infographic: How you should invest in video in 2019

PR Daily

Many marketers remember the infamous “pivot to video,” when so many online publishers rushed to create video content—but didn’t see significant return on their investment. What should marketers reasonably expect from their video campaigns? This infographic from Renderforest offers thoughts on the best way to use video in 2019, along with statistics for those skeptical about video’s usefulness. Insights include: Eighty-six percent of online marketers use video content.

Video 109

TikTok: The Next Big Thing in Video Marketing?

Critical Mention

Video marketing has become the frontrunner of online content. YouTube is the second largest search behind Google, and Statista found that 95% of viewers are more likely to remember a CTA after watching a video, compared to 10% when reading it in text format. Despite these facts, video marketing is frequently an afterthought, but we believe its value should be at the forefront of your content marketing plan. The post TikTok: The Next Big Thing in Video Marketing?

Video 60

Dos & Don’ts of Content Creation

Critical Mention

Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Priscilla is the marketing coordinator for Critical Mention. Marketing Content Marketing Facebook Instagram LinkedIn Twitter YouTube

Radio 96

Infographic: Livestreaming tips and trends

PR Daily

Koeppel Direct has an infographic with tips to help you successfully jump into the video fray. According to the infographic: Twenty-nine percent watch sporting events. The infographic states that Facebook Live videos are watched “three times longer than regular videos” and that there are 360 million Facebook Live users. However, Instagram Live, YouTube Live, Twitch and Live.ly Like it or not, outlets continue “pivoting toward video.”.

Trends 100

How to Adapt to the Future of B2B Inbound Marketing

B2B PR Sense

B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. Meanwhile, the methods and priorities of b2b marketing strategies grow and evolve. Hubspot’s State of Inbound 2017 report delves into the details of inbound marketing, ferreting out the details of 6,000 marketers, including both inbound and outbound marketers, who were polled. B2B Content Marketing B2B Inbound Marketing

B2B 198

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. Mobile compatibility, video and image-based content, influencer marketing and social media as a journalistic resource were all cited as rising trends.

Infographic: Why you should produce less blog content

PR Daily

There's nothing wrong with that—corporate blogs are a solid way to convert customers—but other types of content marketing could be even more effective at driving business. An infographic from HubSpot. discusses the rise of decentralized content marketing: a movement away from website-centered marketing (the hub-and-spoke model) and producing content for the platforms where your audience already spends time. Learn more in the infographic below: ( View a larger image.

Simple Content Marketing Framework

Shift Communications

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. In one minute, the equivalent of all 4 seasons of Game of Thrones is uploaded to YouTube. Our ROI on content marketing will go down.

The best marketing strategies for nonprofit organizations

PR Daily

Thankfully, there are marketing strategies nonprofit organizations can implement to make the most of their pennies. Images can also share stats in infographics and promotional videos. Share stats in digestible infographics. Newsletter and email campaigns are some of the most effective marketing strategies for sharing the latest news with subscribers interested in a nonprofit’s cause. YouTube: 9 billion. Marketing Nonprofit Communications

How to recycle key marketing and PR content for superior reach

PR Daily

Regardless of your company’s size, marketing and PR consume a significant amount of the budget. . So how can you ensure you get your money’s worth from marketing and PR materials? Converting content into new formats is a great way to optimize your marketing and PR materials.

Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

PR Daily

Why you should care: Engaging in unethical PR and marketing behaviors will come back to haunt your organization’s reputation. Though YouTube requires its users to be at least 13 years old, a recent Pew Research Center study found that videos that either targeted or featured children received three times more views. YouTube’s 43,770 channels boasting 250,000 subscribers or more uploaded a collective 243,254 videos this year—and 56% were within the first week of 2019.

How to Measure the Results of B2B Influencer Marketing

B2B PR Sense

Still on the fence about influencer marketing? This illustrates why B2B influencer marketing is growing in power and popularity among many marketers. Can you measure the results of your influencer marketing program? Does lack of effective measurement hold you back from embracing influencer marketing as a tool in your campaigns? How Does Influencer Marketing Help Your Brand? Influencer marketing is still in its infancy stages. B2B Marketing

B2B 120

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Beyond PR

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities.

Post, Ping and Pray is *Not* a Content Marketing Strategy

Shift Communications

Today I wanna talk about a fundamental error I see many companies make with regard to Content Marketing. More recently infographics have been all the rage. The content changes but the marketing strategy rarely evolves – beyond the addition of new outposts, e.g.: “We’ll tweet it; we’ll post it to Facebook; we’ll upload it to (YouTube or Slideshare); we’ll post it to our LinkedIn page; and pin it on Pinterest!”.

An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

Sword and the Script

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].