Sword and the Script

NOVEMBER 7, 2023

One of the oldest uses, and perhaps most valuable uses, is in media monitoring. The tool can also be used to produce AI-generated content including emails and tweets to refute misinformation. How accurate is it? That’s basically adding about one-third more possible relevant contacts to your list.

Employee 133

Employee Software Survey Tools 133

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels.

Survey 81

Survey Corporate Communications Financial 81

NewsWhip

APRIL 7, 2022

It’s no secret that the digital age has transformed the way we live, from how we consume information, to how we communicate with each other, to the way consumers and companies interact. These changes, while valuable, have also produced various challenges for brands and those who manage them. . Measure conversations in real time.

Analysis 158

Analysis How To Media Retail 158

Prohibition

AUGUST 3, 2023

Are your PR campaigns actually working? By consistently measuring and evaluating our work, we can gain valuable insights, and make data-driven decisions to be able to demonstrate the value of PR to our clients and stakeholders. But why do you need to be measuring your PR campaigns? Let’s talk a look.

Measurement 62

Measurement Tools Guidelines Social Media 62

Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. To be sure, I recognize a link from a vendor’s website could be valuable. I might do some testing to see how they perform in terms of conversions, but that majorly sucks for link-building, which always felt like a game of volume.

Brand 147

Brand Branding Reddit Pitching 147

Sword and the Script

OCTOBER 6, 2020

Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). SEMrush has acquired the Warsaw-based Prowly.

Software 175

Software SEO Company Tools 175

Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling! But fear not, a solution is near by!

Brand 78

Brand Branding Storytelling Software 78

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. As a communications pro, you are generally privy to conversations the rest of your peers are not. Cision releases internal DE&I report. No more billable hours or retainers.

Software 85

Software Internal International Pitching 85

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

Definitely in your future for 2023 is change: sometimes unpredictable, often unexpected, and far too often surprising. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year. Although Agility PR is trying: they now offer an AI “Create your own press release” tool.

Measurement 40

Measurement Analytics Data Reddit 40

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company promises to “build and deliver your site within 30 mins.” Both Falcon.io

Technology 117

Technology System Tools Government 117

NewsWhip

OCTOBER 23, 2020

Brett Lofgren: Let’s start by understanding some of your client’s challenges. David Soutoul: Our client’s biggest challenge was to bring consistency in their coverage reporting across all eight markets throughout the region and to extract the right data to deliver valuable insights, which would allow us to tweak future campaigns.

Local 78

Local Analysis Measurement Data 78

Sword and the Script

JANUARY 14, 2020

Data collection about your car – and how you drive and where you go. It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. SM: I look at our challenges in two ways: internal and external.

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

APRIL 30, 2019

In addition, I’m going to strive to supplement that with some deeper dives into the tools – in total, the idea looks something like this: a) the PR Tech Sum (monthly). To be clear, this is a trial, so I’m not entirely sure what this will become; I welcome your feedback online or offline. Learn more: press release , blog post.

Industry 85

Industry Media Technology Employee 85

Sword and the Script

MAY 29, 2018

How many can you identify with? It’s all those combined, and each is valuable and necessary.”. It’s all those combined, and each is valuable and necessary.”. 4) “I wish more would get how much more audiences appreciate communications than marketing. 12) “Internal communications is as important as external.”.

Corporate 73

Corporate Communications Survey Employee 73

Sword and the Script

AUGUST 20, 2019

The power of laying out a strategic plan and understanding your audience is the same regardless if you are on the agency side or in-house. Coming in-house to SHRM I look at how PR can drive our business goals and do so by partnering across all departments, each with their own set of goals and touchpoints to the audience.

Employee 87

Employee Internal International Training 87

Beyond PR

MAY 4, 2017

When we talk about evolution, sure: tools, technology and breaking down silos have been the key to many industries taking the step to greater value within their organizations. 3) Success lies in how we use technology to see around the corner and fundamentally change. So how can we be a part of it? So how can we be a part of it?

Communications 61

Communications Hotels Technology Tools 61

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. Tools like this will support our agencies in saving time on traditional manual PR tasks or even replace some of those which we have seen as core areas. Needless to say, all of them used some form of communications effort.

Trends 52

Trends Trade Shows Agency Communications 52

NewsWhip

JULY 29, 2021

Or how does that interact and being kind of a specialist super analytical unit, but within the wider network? Can you tell us a bit about how you’re thinking about measuring brand reputation today, metrics that you’re paying attention to? Paul: And does that mean that you were like a small agency or a part of a big agency?

Brand 78

Brand Branding Marketing Data 78

Buzzstream

FEBRUARY 3, 2021

We’ll explore why it’s so important and how much of a difference it can make to clients, what makes a successful campaign and what changes we can expect to see this year. Gaining referral traffic for your site. Building awareness of your brand/products/services and boosting your credibility. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 26, 2023

First, I wrote all the subheads, as I always do, so if the subhead falls short of your expectations – I own that. There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel.

Writing 190

Writing Communications Marketing B2B 190

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. Your blog is just not working and you’re wondering why. Was there a specific lightbulb moment when your mindset shifted? Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. PRWeek reporter Sean Czarnecki quotes him in his story as saying, “We’re going to put our heads together about how we can integrate further and create more products.”

Trends 60

Trends Media Report Technology 60

ZudePR

JUNE 6, 2016

Yet still you spend your days in a distracted fuzz. Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. I'm writing a blog post on how the best communicators "go deep" and get stuff done. How do they focus on cognitively demanding tasks without distraction? Learn new habits?

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 28, 2022

You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. It takes one less piece of friction out of your sales process.”. Just 27% said most vendors are honest most of the time. What sources of information do B2B buyers trust? 66% said conferences (including virtual).

B2B 114

B2B Marketing Survey Software 114