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The 22 Responsibilities of PR and What They Entail

Onclusive

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR professionals are now responsible for training a growing number of executives.

Training 195
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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Why work with a PR agency, and is it right for your organization?

Agency 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Owned Media & Content Strategy. Media Training. Reputation Management.

Training 370
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The 20 Responsibilities of PR and What They Entail

Onclusive

Media Training. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Crisis Communications. Event & Experiential Marketing. Managing PR Agencies.

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Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. Media training.

Agency 188
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The Art of Bridging: How to Use the ABC(D) Method in an Interview

Action PR

It can also help manage your reputation. However, with a few speaking tips and a little practice, you can effectively answer any media question – even a controversial one. One of the most important skills you can learn when speaking to media is called Bridging. Still afraid to talk to the media? What is Bridging?

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Why You Need a PR Agency to Build a Crisis Communication Plan for Your Organization

Konnect Agency

In today’s fast-paced world and in our current climate, businesses are more vulnerable than ever to face a crisis that could negatively impact their public reputation and ultimately their bottom line. The goal of a crisis PR plan is to minimize the impact of a crisis on a business’s reputation, operations, and finances.