Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. The study suggests announcements about financial transactions like funding or acquisitions didn’t convert.

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Study Media Relations Media Measurement 139

PR for Anyone

AUGUST 17, 2021

I’ve seen multiple stories on television with experts talking about what TikTok is talking about. If millions are paying attention to this topic on TikTok then a television station’s viewers are likely to be interested in that topic as well. See what’s trending and pitch your expertise around that. PR FOR ANYONE.

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Trends Television Exercises Pitching 246

PR for Anyone

NOVEMBER 3, 2021

Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). People are always amazed at how frequently I get on television and in magazines and newspapers.

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Real Estate Publicity Television Local 130

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. You pitch them in a way they want to be pitched. Journalists are busier than they’ve ever been. It was all about a new product.

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Pitching Television Media Interviews 130

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. How effectively can I target new customers/prospects on the platform? Organic Reach (or, how well can I reach my current followers/fans?). Movies and television. Family and parenting.

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Social Media How To Insurance Insurance 233

PR for Anyone

NOVEMBER 18, 2021

One of our success stories is actually a branding expert who landed in the media discussing how to build a brand on social media. The post How to Build a Brand with Social Media appeared first on Christina Daves. A brand has to be consistent to be viable. Use social media to share your message and build your brand. PR FOR ANYONE.

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Social Media How To Brand Branding 130

PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Think about what topic you are an expert on and then think about how it can help those watching. It’s important for everyone to learn how to use social media properly and beneficially.

Social Media 130

Social Media How To Brand Branding 130

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. I got a $10,000 client from being on television. Take the time to build out that process. So, just landing in the media will not instantly generate sales.

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Television Print Interviews YouTube 130

PR for Anyone

JANUARY 12, 2022

When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. This week, I want to talk about, what if you’re in an interview, especially on television, and you don’t know the answer to the question. So what do you do?

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Interviews Television Media Radio 130

Onclusive

JUNE 17, 2020

These are just a few of the reasons that owned media has become a cornerstone of the modern marketing mix. According to Nielsen, owned media channels are among the most trusted marketing formats. Savvy brands are focusing on owned media and content marketing. A recent study from Backlink.io

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Strategy Media Television Content Marketing 273

PR for Anyone

SEPTEMBER 8, 2021

Learn how they report and give them what they love and what they want. By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Know who is interviewing you. Do your homework on the journalist and the outlet. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

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Television Pitching Interviews Radio 221

PR for Anyone

AUGUST 25, 2022

Here’s a short video I did on how to position yourself as the expert which might help if you aren’t quite sure how to position your expertise. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript.

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Pitching Media Insurance Insurance 130

PR for Anyone

SEPTEMBER 30, 2022

We are “watching” television so we need to “see” what you are talking about. If you’d like to learn more, go a little deeper, learn a little bit more how to do this. Remember to think about what medium you are pitching. TV should be visual. That helps when you pitch too, to show them the visuals.

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Pitching Television Trends YouTube 130

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.

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Social Media Marketing Media Study 120

PR for Anyone

MARCH 10, 2022

So step 1 is mindset, and then step two is how to pitch. Make sure you know the Get PR Famous Formula and how to use it. By knowing how to do this, you’ll have much better success and that will help your mindset the more yesses you get! Watch this 1:15 minute video that goes through it step by step. Pitch the media.

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Media Pitching Television Interviews 130

PR for Anyone

AUGUST 18, 2022

.” Anne couldn’t figure out how we could get media on her topic of chocolate (owning a chocolate farm and having just written a cookbook about using chocolate as a spice) but when the FDA did a recall of chocolate, she instantly became the industry chocolate expert. The third day, we take our VIPs into a television studio.

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Media Nonprofit Pitching Television 130

Shift Communications

SEPTEMBER 26, 2016

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. In this series, we’ll examine digital ethnography – a field of study pioneered by our colleagues at NATIONAL Public Relations.

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Study Examples Local Television 60

Cision

OCTOBER 2, 2017

While many people are accustomed to accessing their news either through television or by the newspaper, in the age of technology, it seems as though more people are starting to receive news throughout the day on their mobile phones. Ensure you reach the right markets through research. 2 million households classified as Hispanic.

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Community Pinterest Mobile Television 225

PR for Anyone

SEPTEMBER 15, 2021

How is your business related to weather, topics, holidays in September. Remember, these are for local media and national television. Also, get your free Blueprint to learn how to do this >> HERE and check out our next events at www.SpeakfromYourPowerLive.com and www.GetPRFamous.com. What to Pitch When.

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PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” ” We LOVE to get these and we get them quite frequently because the system works.

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PR for Anyone

OCTOBER 13, 2022

In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! I pulled in many applicable videos that will help get you to that next level.

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YouTube Video Industry How To 130

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. For some reason we are all expected inherently to know how to use a microphone, but most people don’t get formal training.

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Engineering System Hotels Television 383

PR for Anyone

DECEMBER 8, 2022

Are you wondering how to do this? Watch the short 1:30 video below where I tell you how to use new laws in your city or state to pitch the media and land a segment positioning you as the expert in your industry! You’ll reap the benefits of landing in the media so make sure you give them something that will be easy to get the yes.

Media 130

Media Pitching Privacy Video 130

PR for Anyone

MARCH 30, 2022

Advertising is something that we pay for and it’s us telling the world how great we are and advertising has a place in our marketing package that we do. First of all, it’s free, and second of all, it’s somebody else telling the world how great you are. It’s actually publicity. But publicity is so great.

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Advertising Advertising Publicity YouTube 130

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Frank said studies and surveys are another way to get earned media coverage.

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Media Nonprofit Pitching Analytics 98

PRSay

DECEMBER 10, 2020

Twenty years ago, I was packing for England to begin a study abroad semester in Nottingham. This formative period exploring castles, village pubs and rock-walled rolling landscapes began my love affair with British television and film. There’s a lot of me-too marketing that happens in difficult times. Keep it real.

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Communications Nonprofit Employee Film 158

PR for Anyone

AUGUST 26, 2021

Also, get your free Blueprint to learn how to do this >> HERE and check out our live/virtual event at www.getprfamous.com. You can also learn how to connect with influencers who are like-minded with you, who are comparable with you, not necessarily competing with you, that you can engage with. I’d love to connect.:

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How To Brand Branding Financial 234

PR for Anyone

MAY 18, 2022

There are so many options on how to do this. Your marketing assistant can do it. If you like this, if you’d like to learn more on how to get all your assets together and really stand out in the media, let’s set up a call at www.ChatwithChristina.com and I can’t wait to see you in the media.

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YouTube Video How To Pitching 130

PR for Anyone

OCTOBER 28, 2021

What is the media talking about right now and/or what is relevant right now (seasonality, relevance, etc) and how can you insert yourself into that conversation? You need to understand how to “hook” a journalist in with a great subject line so they read your newsworthy story idea. Google makes that very easy for us!

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Publicity Pitching System Small Business 130

PR for Anyone

JUNE 30, 2021

Here is a PR tip video I did on how to find and use them: If you see.a A month that we they’ve done a really good job of marketing that. So you can learn how to do that, See what’s being covered and pitch a story. topic that relates to you and your business, move that publication to the top of your list.

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Pitching Nonprofit Financial Insurance 130

Beyond PR

JUNE 23, 2016

Case in point, Gemma Stafford – a professionally-trained chef who debuted on YouTube fewer than three years ago and already commands a larger audience than television stations in some of the nation’s more competitive broadcast markets. However, the mutual benefits that come with viewer engagement are worth it.

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Video Marketing YouTube Comparison 73

Maxim Behar

APRIL 11, 2024

I studied overseas, and ten years ago, I managed a large American company in Prague. For how long? So historical circumstances make us uncomfortable in a market environment. We're all part of a market environment and value competition because it drives improvement. Is there a market mindset there?

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Television System Interviews Travel 59

PR for Anyone

MARCH 16, 2022

Every guest talked about how in today’s marketing efforts, story has become invaluable. The days of “cut and paste” marketing and doing what everyone else is doing are long gone! This week I really want to dive in on storytelling, because story is so crucial in all aspects of marketing and PR today.

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Storytelling Media Video YouTube 130

PR for Anyone

SEPTEMBER 16, 2022

There’s also a bonus video in there about how to nail the interview when you get it. How to speak from your power. How to get your message across. And if you want some help in the process of pitching, you can get my free guide at 3StepstoPRSuccess.com. So that is this week’s PR tip.

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Pitching Financial Small Business YouTube 130

PR for Anyone

JULY 22, 2021

Addressing and solving what pains people is #1 in marketing. How do you solve it. How can you make things better for the viewer/reader/listener? Also, get your free Blueprint to learn how to do this >> HERE and check out our live/virtual event at www.CaptivateandCashinLive.com. You want to pitch around that.

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Industry Pitching How To System 130

Landis PR

APRIL 4, 2022

PR Week highlighted this work as a case study. The term was popularized due to David Meerman Scott’s 2011 book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. David Landis, the founder of Landis Communications, posted a blog, How to Create News When There is No News.

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Case Study Television Video Travel 52

PR for Anyone

SEPTEMBER 8, 2022

Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

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Media YouTube Video Interviews 130