PRSay

MAY 31, 2018

But I don’t mean the empathy they teach in the marketing books. I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more.

Media Relations 89

Media Relations Media Pitching Course 89

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 176

Marketing Employee Content Marketing Training 176

PRSay

MAY 23, 2023

Volunteer PR pros are then matched to consult the nonprofits on how to tackle those challenges. Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning.

Nonprofit 148

Nonprofit Local Training Media Training 148

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Training. Event & Experiential Marketing. Influencer Marketing & Blogger Relations .

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

MAY 3, 2019

You often have to help the media do that. Content marketers and social media managers are experiencing the same fragmentation of audiences. That’s why this year my focus is this: how to better integrate your earned media strategy with paid, shared and owned outreach.

How To 137

How To Education Exercises Newspapers 137

Polaris

APRIL 28, 2015

Communications professionals write media releases as an inverted pyramid , with the most substantial information at the beginning, and other details following in order of diminishing importance. The “inverted pyramid” is how journalists report the news. The Marketer’s Guide to Editing a Press Release.

How To 100

How To Marketing Writing Training 100

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Until next time! Critical Mention.

Skype 72

Skype Interviews Facebook How To 72

PR for Anyone

APRIL 6, 2022

What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search.

Pitching 130

Pitching Television Media Real Estate 130

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. Also, get your free Blueprint to learn how to do this >> HERE and check out our live/virtual event at www.CaptivateandCashinLive.com. How to pitch the media. How to pitch the media.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

ImPRessions - Crenshaw Communications

MAY 8, 2018

Check out this post to find out how to tell a client they’re wrong. ” The glare of media attention can burn if you’re not careful. For a deep dive on media training , see our earlier post. Truth earns trust, whether in media relations, coworker connections, or client partnerships. Sit up straight.

Corporate 195

Corporate Training Reputation Media Training 195

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

Similarly, we hold each other up in public relations. In a pre-COVID office, we could even shout out a question and get multiple suggestions on how to solve the issue. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. We get very crafty.

Creativity 243

Creativity Groups Retail Media Training 243

Stuart Bruce

JUNE 24, 2014

The danger of recruiting a social media expert is that you get someone who is brilliant at using Facebook, Twitter or Instagram, but doesn’t know how to use Facebook, Twitter or Instagram for real strategic public relations. Exactly the same would apply if we were talking about marketing.

Social Media 158

Social Media Media Training Media Training 158

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Konnect Agency

JUNE 22, 2023

PR Agency Solutions and Services for Creating an Effective Crisis Communications Strategy A crisis communications plan is a comprehensive strategy that outlines the steps to take in the event of a crisis, including who to contact, what to say, and how to respond.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

PRSay

OCTOBER 17, 2018

To them, it’s quantity over quality, like direct marketing. Then, after you’ve built a track record of unassailable success, good managers will give you autonomy to work how you want and where you want, because they know you’ll deliver. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Pitching 179

Pitching Training Media Relations Consumer 179

Barokas

MARCH 16, 2020

Widespread social distancing and remote work has challenged all of us to pause and evaluate how we communicate, operate and manage projects in the workplace. It’s also caused many companies to refocus their PR, marketing and communications plans. It’s a question many of our clients have asked over the last month.

Communications 88

Communications Case Study Conference Resources 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. How to know when to bring in the PR professionals. How to deflect attention from a rival expected to announce any day?

Company 136

Company Interviews Reputation Privacy 136

PRSay

AUGUST 30, 2022

As the global economy took hold, capital moved more freely around the world, creating market and labor opportunities for companies but disrupting domestic employees. Of course, using video demands that executives know how to speak on-camera. And it starts with candid PR counsel and media training.

Employee 88

Employee Real Estate Video Internal 88

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. Some marketing teams have their own ideas for what will make news. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Pitching 120

Pitching Strategy Film Advertising 120

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Prohibition

JANUARY 24, 2022

Prohibition PR know how to deal with diverse types of audiences and change their minds. We know how to employ a certain tone of voice, as well as what words to say and how to express them. We have dealt with a variety of crisis situations in the past and will be able to provide helpful advice on how to address the situation.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. How did you get your start in PR? They called it program marketing; essentially it was public relations and communications.

Social Media 120

Social Media Reputation Crisis Media Training 120

Communications Conversations

JULY 18, 2019

And, in case you haven’t noticed, she’s been everywhere recently promoting her new series of online courses teaching you how to get YOUR client on TV. I think everyone has a skill that best suits them; for me that’s media relations. You also do a ton of media relations-TV work in town.

Local 94

Local Course Community Interviews 94

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. ’ This train of thought is a highly creative process.

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., When you have over 1,000 stores around the country, not-so-great things are bound to pop up, so I’ve gotten quite a bit of experience in crisis communications including how to work with local law enforcement, preparing statements.

Sports 113

Sports Retail Local Report 113

Norton's Notes

OCTOBER 13, 2014

Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media. If budgets for digital are increasing but we’re spending that money on media relations and the like because ‘that’s what we know’, that’s a worrying statistic. But they all live social media. Service Offerings.

Digital PR 45

Digital PR Trends Training Media Training 45

Mora Communications

AUGUST 12, 2015

You are launching a professional media relations campaign, not playing the lottery. Millions will pour in, they’ll be able to move to the Bahamas and retire. Well, it doesn’t happen that way. So you best come back to earth with the rest of us.

Publicity 49

Publicity Interviews Media Relations Company 49

Communications Conversations

NOVEMBER 11, 2022

Over the last 13 years, I’ve learned all the usual lessons about networking–how to prepare for a coffee meet-up, what to wear, how to follow-up. Lesson #2 – Learned how to build mutually-beneficial relationships. We did a social media training together at Pinehurst–the birthplace of golf in the U.S.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Mora Communications

AUGUST 31, 2015

If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough. But you’re wrong; you can interest the national media.

Media 49

Media Local Insurance Insurance 49