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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

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How to Boost Your Reputation on Google

Cision

How to Earn Brand Recognition. Much of my digital footprint has come from responding to HARO ( Help a Reporter Out ) queries. In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” It’s a game-changer! www.PRforAnyone.com.

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Pitch the Media

PR for Anyone

The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” ” The answer is no.

Pitching 223
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Public Relations Skills

PR for Anyone

Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). I’m always asked how I do it. It’s Google.

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Getting the Yes When Pitching the Media

PR for Anyone

How do you get the yes when pitching the media? In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. You pitch them in a way they want to be pitched. Journalists are busier than they’ve ever been. I’d love to connect.:

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Public Relations Plan - Provide Value

PR for Anyone

One of my biggest media hits, a syndicated show on FOX about “ The Next Great Thing ” came because I regularly offered story ideas about other entrepreneurs to a local news anchor I had built a relationship with. This week, I want you to put yourself in the shoes of a reporter and to share why you can be so valuable to them.

Publicity 130
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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. PR teams typically have a voice in the selection and preparation of a television media spokesperson for their campaign. Here are some of our scariest PR agency tales.

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