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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. In 1997, when USA Today moved him from D.C.

Meeting 97
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PR Tips for Building Your OB/GYN Practice

Mora Communications

What they find online are often links to traditional media stories, i.e. features or interviews on TV, magazines, newspapers and radio. Click here to read more and find more medical PR tips on our Savvy Healthcare PR blog. That builds credibility and trust which go a long way to attracting new patients.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

This interview has been edited for length and clarity. For example, one client in the healthcare arena said, “We know cardiologists are walking around with screens with them all day – but what is our digital strategy to reach them?” Paul: Darika, thanks for speaking with me today.

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Behind the Headlines With Fred Lake

Cision

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. I then became an editor of the school newspaper, and later, a reporter in college. How did you get your start in PR? When I was 16 years old, my dad suggested I become a writer.

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Behind the Headlines With Ashley Simmons

Cision

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. My daily newspaper of choice is…The Wall Street Journal. The tools and technology will come after.

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. ” Run an ad in a newspaper and it needs to be labeled as an ad. ” Run an ad in a newspaper and it needs to be labeled as an ad.

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How To Research Journalists Before They Research You (And Your CEO)

MaccaPR

But, if a given reporter is said to cover healthcare or business, your PR staff must augment Cision’s intelligence with other resources, such as. New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Boston Globe’s healthcare writer Robert Weisman’s. governance.

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