Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. Meet the Media: Justine Murphy, Senior Editor at Laser Focus World.

Meeting 79

Meeting Automotive Media Newspapers 79

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Notice none of them cited a wire service.

Survey 96

Survey Industry Leadership Study 96

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Our newspaper ended up winning an award for our reporting.

Meeting 60

Meeting Automotive Transportation Newspapers 60

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Stern + Associates

MARCH 30, 2017

The media is responding to the current digital climate. We’re no longer consuming news from a print newspaper delivered to our door in the morning. The post Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You appeared first on Stern Strategy Group. Most of us also aren’t.

Newspapers 48

Newspapers Print Media Groups 48

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 149

Employee Print Writing Survey 149

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Owned Media : Channels controlled by the organization (e.g., Media Relations : Managing communication during crises.

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

APRIL 17, 2023

I’ve been with SAE International’s Media Group for nearly 23 years. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. And before that, I was an English and Journalism student at Bowling Green State University. Any pet peeves with PR people?

Engineering 79

Engineering Automotive Agriculture Media 79

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. While there’s plenty of room for specialization in PR, working with media should always be part of the job. Will it run in print?”.

Print 120

Print Interviews Pitching Conference 120

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. He replied that he hasn’t read a newspaper in years. I was taken aback.

Newspapers 74

Newspapers Print Radio Local 74

Bianchi Biz Blog

NOVEMBER 19, 2020

Consider this response from Elizabeth Engler Modic of GIE Media’s Manufacturing Group that produces Today’s Motor Vehicles and Today’s eMobility : “Interesting insightful articles that aren’t commercials! Non-promotional Insight with a Reader Takeaway. Timeliness. I also look for innovation, a strong character and impact.”.

Automotive 87

Automotive Journalism Interviews Engineering 87

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. When the Internet came along and turned the media business on its ear, we watched as print outlets slowly evolved into media companies trying to figure out how to structure their new web-based editions.

Journalism 85

Journalism Print Newspapers Advertising 85

Mora Communications

OCTOBER 2, 2017

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. Particularly when it comes to such a difficult and sensitive issue, patients want to see someone they can trust and have confidence in.

Television 40

Television Print Radio Newspapers 40

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Blame is directed squarely at social media platforms and the BBC.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. For example, to sample a new IoT security device or other tech product, we often send the item directly to the media to test. Always offer an exclusive.

Media Relations 195

Media Relations Media Pitching Product Launch 195

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. Does that mean media relations, influencer management, all blend together as a discipline in your work now, Kirsty?

Consumer 78

Consumer Measurement Local Data 78

MaccaPR

DECEMBER 19, 2016

Be sure to post about your new content piece as a company update on your LinkedIn page, and work with your internal experts to do the same on their personal LinkedIn pages and in relevant groups. Google Plus - Fact: There are still some very active groups on Google Plus; it's worth checking if your niche audiences might be among them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations.

Industry 153

Industry Publicity Agency Community 153