Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. SEO vendor Semrush Holdings (NYSE: SEMR ) tech startup Prowly announced second quarter earnings.

Publicity 85

Publicity Survey Enterprise Pitching 85

5W PR

APRIL 28, 2022

Marijuana has been vilified by the federal government and the media for decades. With content marketing, a brand can boost its SEO ranking, establish itself as an authority on the topic, and attract new leads. With relevant and consistent content, a business can build up its reputation and improve its prospects. In the U.S.,

Marketing 88

Marketing Government Guidelines Education 88

PR in High Definition

DECEMBER 17, 2020

Responding in the wrong way, or not responding at all, can have a negative knock-on effect on the reputation of individuals and/or companies, so being prepared for communicating on issues will be a key consideration as we enter the new year. Even the government has begun to comment on this too. Move over media relations.

Trends 71

Trends Reputation Course Media Relations 71

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “Reputation management and crisis communications is something our firm is continually engaged in.

Communications 81

Communications Crisis Communications Media Crisis 81

Shift Communications

SEPTEMBER 12, 2017

Choosing data well comes from great data governance, including documentation of what’s in our data, how we acquired it, and how we prepared it. Trend data from reputable providers like Google. Too much detail , and our data will not form accurate predictions from overfitting or flat-out crashing our software due to size.

Analytics 92

Analytics Software Data System 92

Sword and the Script

OCTOBER 25, 2022

Heightened customer reputation, improvements to retain customers, reorganizations.”. It’s expanded to include public affairs and government relations as the norm.”. Clients are far more open to press releases to just boost SEO vs. earned media, and they are more open to paid media opportunities. Blended media. More channels.

Communications 122

Communications Crisis Internal International 122

Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Investors often use ESG to assess the risk and potential return of an investment.

Government 69

Government Measurement Groups Corporate 69

Waxing UnLyrical

FEBRUARY 20, 2013

And reputation management is often a large part of what we, as PR professionals, do; for some, it’s what they specialize in and focus on. There are also numerous companies that offer to “scrub” your reputation for you (for varying amounts of money), or teach you how to do it yourself; though at least in the U.S.,

Government 109

Government Reputation Web Corporate 109

Sword and the Script

SEPTEMBER 18, 2018

It’s not part of reputation management for the business but for you. The Changing Face of PR in Government; Off Script #30: Merritt Allen of Vox Optima. Not only is it great for SEO, but it helps with potential investors, employees and clients that see we are active in the news ourselves. 31: Nicole Wojno of UserIQ.

Media Relations 68

Media Relations Media Insurance Insurance 68

PR Conversations

JANUARY 29, 2016

That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts. The return on investment becomes questionable as organisations are faced within sky-high pay-to-play bills via Facebook, YouTube, apps, SEO and so forth.

Publicity 40

Publicity Ethics Creativity Travel 40

Reputation Us

APRIL 22, 2020

The tools of the trade—from community and media relations, to public and government affairs—have evolved in complexity since the days of the tricorn hats. Yes, it’s a new term we created to uniquely describe the public relations industry that combines reputation management and public relations together. Power of the People.

Publicity 97

Publicity Reputation Internal International 97

Buzzstream

JANUARY 5, 2024

Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes. For example, below is one from Nick LeRoy who has a great SEO newsletter called SEO For Lunch. Verify the Format It’s wise to verify before you email a contact you’ve never contacted.

How To 83

How To LinkedIn Tools Google 83

Waxing UnLyrical

SEPTEMBER 28, 2010

.&# On what system Pepco has of working with other departments during a crisis: “Pepco brings together representatives from Corporate Communications, Customer Care, Regulatory Affairs, Government Affairs, and Operations to work together in our Joint Information Center (JIC) during a crisis. This, I liked.

Social Media 61

Social Media Media Crisis Energy 61

Sword and the Script

MARCH 1, 2022

It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. Does reputation top profit? A survey of 1,000 c-level executives by Signal AI suggests “72% of business leaders see reputation as a stronger driver of business performance than margin in the next five years.”

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. Games are generally fun.

Marketing 189

Marketing Content Marketing Data Social Media 189

Buzzstream

FEBRUARY 9, 2024

You can also pull from third-party data sources, like government sites. It’s just as critical as tech SEO, probably more so in many cases. These pages are typically found on library sites, educational websites, and local government websites. Stressing the SEO importance can sometimes seal the deal.

Google 71

Google Infographics Pitching Resources 71

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

JUNE 8, 2023

My bet is that he was haunted by the reputation of his popular predecessor Jeff Zucker, and so eager to differentiate himself from Zucker, that he wanted to cement his own reputation with the article. Government officials often talk about the need to “tell our story better.” Who takes the blame for bad PR?

Reputation 334

Reputation Television Internal International 334

PR Conversations

SEPTEMBER 10, 2015

By saying ‘No’ too often they actually lead their Brands to die from atrophy rather than from any potential external reputation risk. I was a fresh out of university, in my first PR job in local government, at the former South Yorkshire County Council, in the North of England. Who would you describe as a PR hero or villain?

Film 40

Film Creativity Newspapers Internal 40