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Go For Heart Program Recognizes Heartful Marketing

Waxing UnLyrical

If you’re a marketer who reads the lovely Shonali Burke’s tomes on Waxing UnLyrical and beyond, then you’re probably managing daily disruption, following thought leaders as they jump to SnapChat (and wondering why), watching podcasters use Blab to video an audio, all the while trying to meet client demands. Why Go For Heart?

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What’s Next in Public Relations? Let’s Ask My Students

PRSay

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.

Publicity 146
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The Hidden Assets That Drive Growth for High-Performance Companies

Stern + Associates

A top-rated Harvard Business School (HBS) professor, as well as the former chair of the Advanced Management Program, Harvard’s flagship senior leader executive program, he closely studies how organizations — both old and young and spanning a variety of industries and geographies — create maximum impact in good times and bad.

Company 103
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Are You Ready For A PR Agency? 5 Questions For Startups

ImPRessions - Crenshaw Communications

But in the competitive world of startups, the go-to-market formula can change, and timing is key. Does the company want to be recognized as an industry disruptor? The most successful startup PR programs set tangible goals for deliverables and metrics for the PR agency on a quarterly basis. Sales leads?

Agency 149
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Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

Compared to humans, neural networks underperform when it comes to recognizing symbols, grasping concepts, and understanding social context. Those of us who work in public relations and marketing can benefit enormously from automation of rote tasks. And the heart of public relations is in storytelling.

Marketing 173
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Behind the Headlines With Deborah Radman

Cision

In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward. Bowling Executive-in-Residence program for the UK College of Communications and Information. How can they overcome it?

Ethics 120
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Behind the Headlines With Imelda Suriato

Cision

I’m most excited at the opportunity to marry my background in creative, strategy and research with the capabilities of an agency leader in consumer PR and cause marketing. I’ve built my career creating strategic, insights-driven communications solutions for global brands, helping them navigate the dynamic consumer marketing landscape.

Nonprofit 120