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Onclusive Expands US Footprint with Critical Mention

Critical Mention

Commenting on today’s acquisition, CEO at Onclusive, Manuel Moerbach said: “We are delighted to bring on board Critical Mention at this exciting point in our journey, integrating their technology and expertise into our business. Onclusive is owned by technology investor Symphony Technology Group (STG).

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Critical Mention Announces Ten Straight Months of Record Bookings

Critical Mention

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue.

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How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

Consider a tech blogger promoting a protein shake, or a food blogger asking her followers to subscribe to a financial newsletter. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO.

Brand 135
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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week.

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For These PRSA Leaders, Public Relations Is All in the Family

PRSay

He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals. “In The profession needs to be more technology-focused, which will not happen overnight, nor will it outweigh essential communication and writing skills.”.

Publicity 151
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What’s hot in tech right now?

PR in High Definition

British mobile networks are hoping to take up a leading role in emerging radio technology, OpenRan, which could be worth up to $21bn. With Covid vaccinations now underway, there could be some more good news on the horizon for the UK tech scene. The Daily Telegraph has the full story.

Ethics 62
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How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. Radio, television and streaming are also holding up or growing.

Crisis 151