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Onclusive Expands US Footprint with Critical Mention

Critical Mention

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions. Onclusive is owned by technology investor Symphony Technology Group (STG).

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Critical Mention Announces Ten Straight Months of Record Bookings

Critical Mention

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. FY 2019 Achievements. About Critical Mention.

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How to Improve Your Social Media Targeting

Cision

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Financial -> (Income, Net Wealth). Music and radio. Life stages.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. Radio, television and streaming are also holding up or growing.

Crisis 151
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Why it’s Important to Monitor Trending Topics

Critical Mention

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Why is monitoring trending topics so important?

Trends 61
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Overwhelmed PR Pro – How Media Monitoring Can Help

Critical Mention

With up-to-the-minute news monitoring tools, you can monitor your brand via social media, online press, radio and broadcast. By measuring the news sentiment (positive, negative or neutral) around your company, you can continue to use what’s working and make adjustments to what’s not. Get news in real time.

Media 60
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How to Integrate Business Management Tools to Streamline Your PR Workflow

Burrelles Fresh Ideas

This involves bringing together everything from production to sales, including human resources and financial management. For instance, a treasury management system (TMS) is designed to manage finances, financial risk, and hedging using financial marketing software and inputs. Which tools are leading to the most conversions?

Tools 75