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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies.

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International Perspectives From PRSA’s Global Affairs Committee

PRSay

Quentin Langley, chair of PRSA’s Global Affairs Committee, teaches PR, marketing and journalism at the Fashion Institute of Technology and at Fordham University, both in New York City. The Bank of England, Barclays and Lloyd’s of London are among London’s oldest financial institutions to recently apologize for or acknowledge links to slavery.

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14 Views on When a Company Should Speak Out About a Social Issue Today

PRSay

And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group. Follow your gut.” Words must be backed by actions.

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Surviving in a Pay-to-Play World

Journalistics

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. In both cases, succeeding in a pay-to-play world means managing internal expectations. Let me know.

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Why Newswires? The Past, Present & Future of Trusted News

Business Wire

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. LONGEVITY One sure way to maintain visibility is to also ensure longevity.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. Download our free Path to PR Agency Leadership tip sheet.

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PR Rock Stars: U.S. Bank’s Susan Beatty

Communications Conversations

3–You also have quite the financial communications background, as you’ve spent time at Bremer Bank and Piper Jaffray, in addition to USB. What is it about financial comms that keeps you wanting more? Bank, I’m honored to work with talented bankers who are dedicated to making people’s financial dreams come true.

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