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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Financial services content is also incredibly complicated. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Of that sample, 25,544 pieces of content came from financial services companies. Key Findings.

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Optimizing Impact in Investor Communications

Presspage

It enables IROs to weave a narrative that not only articulates financial achievements but also humanizes the company, making it relatable and compelling. Crafting such a company story involves capturing complex financial data into a narrative that actually resonates with investors.

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Content Is Everything Now

Contently - Strategy

Another participant bemoaned anemic conversion rates on direct response ads sent via Facebook and LinkedIn. According to LinkedIn, a whopping 78 percent of marketers expect to increase their content budget next year. When I say “content,” I’m not just talking about top-funnel blog posts or infographics.

LinkedIn 141
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders. ROI: Financial return compared to PR costs. In particular, short form videos are booming in PR trends. AI will enable data to be tracked more easily in 2024.

Trends 105
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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

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Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists

Sword and the Script

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and. 1% said SnapChat. Reporters review business social media profiles. Original research has the most appeal. “39%

Survey 75
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How To Make Surveys Work For PR

ImPRessions - Crenshaw Communications

For example, in this LinkedIn survey of financial professionals, it is cited that “25% of those queried worry their job could be jeopardized by automation.” In our experience, it is much more common to find a population evenly divided or with some subtleties that can be meaningful once you understand survey science.

Survey 136