Waxing UnLyrical

JUNE 18, 2014

Storytelling can be found in everything. That’s probably why the author of The Seven Basic Plots: Why We Tell Stories , Christopher Booker, argues that every story in film, literature, and mythology throughout time is based on one of seven great storylines. Vipin Shri is a Manhattan-based digital marketer and start-up consultant.

Nonprofit 78

Nonprofit Storytelling eBook Film 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Why is this Hyundai spot so successful?”

Film 48

Film Marketing YouTube Advertising 48

Ishmael's Corner

JUNE 8, 2015

I wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival. Out of literally thousands of films, her film, called “More Than a Number,” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner.

Communications 60

Communications Film Guidelines Pitching 60

Communications Conversations

JUNE 28, 2018

It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR.

Sports 113

Sports Travel Television Agency 113

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Since the fall semester Brown has interned with the City of Hattiesburg mayor’s office, a position at which she has excelled. Kathryn Duke, @dukekathryn.

Sports 0

Sports Leadership Internal International 0

Bianchi Biz Blog

MARCH 11, 2024

As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. I’ve been in journalism for 12 years, with a large part of that being in broadcast and digital storytelling. Why is this a story I want to cover, not just a story for continued marketing purposes.

Automotive 92

Automotive Meeting Report Journalism 92

PR Conversations

AUGUST 18, 2011

Perhaps even more dangerous, the remit of PR is restricted to a smaller, subservient role under the marketing tent. Same with documentary film makers. Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories.

Construction 40

Construction Internal International SEO 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. As any writer can attest, this is often the hardest part of the storytelling process. Guest Post by Kristin Piombino.

Storytelling 40

Storytelling Resources Writing Corporate 40

Mark My Words

JUNE 23, 2022

In The Wire’s early days, filming the first series on a shoestring, this kind of success looked wildly improbable – but for the two British stars the immediate problem was simply staying in character. “There was no marketing as such, but it had these very strong word-of-mouth recommendations. .”

Film 60

Film Reputation Radio Trends 60

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? When it comes to specific (international and national) organizations, the Red Cross and Médecins Sans Frontières‎ come to mind. What is your favourite occupation in PR?

Energy 53

Energy Measurement Internal International 53

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. This is VR as just another step in improving ‘content marketing’ to tell better stories. But novelty has a limited window of opportunity and it’s already starting to close.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? In a word, content.

Agency 40

Agency Real Estate Film Video 40

PR Conversations

OCTOBER 20, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications.

Conference 40

Conference Meeting Case Study Film 40

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Encourage internal authenticity first. What we want to stress is the importance of starting internally. ” According to the Melcrum Inside Internal Communications study , effective internal communication contributes to a 40% increase in customer satisfaction and is linked to increases in overall company performance.

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Brand Branding Film Internal 160

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. The most common form of this was the kinetoscope.

Ethics 52

Ethics Communications Print Television 52