MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

FEBRUARY 11, 2016

Featuring a collection of interviews, video booths and film, the video asks one simple question: “What is one thing you want the world to know about your family?” From film to print and a digital hub, the “I WILL WHAT I WANT” campaign shows Misty and other inspiring female athletes tuning out society’s prejudices to reach their dreams.

Brand 48

Brand Branding Marketing Film 48

Polaris

DECEMBER 14, 2014

Fascinate explains how to capture and hold a person’s attention through the use of 7 emotional triggers. It’s a cheat sheet on how to make someone care about what you’re saying. #4 Like Eden I’m also looking forward to seeing the film adaptation over the holidays. 4 Eden Spodek. 5 Sarah Arrow. 9 Hugh Anderson.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you think media relations has evolved in recent years? What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

The Resolution Blog

OCTOBER 15, 2019

Their approach riffed off the Star Wars film release at the time to tie in with current trends and to provide a fresh angle to the GDPR malarkey. The campaign also included farm photoshoots to get that perfect profile pic, Valentine’s cards sent to journalists, and a fun video explaining how to use Tudder.

B2B 120

B2B B2C Facebook Storytelling 120

wiredPRworks

SEPTEMBER 11, 2018

Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. Soon enough, the lights went down and the film came on. 2011 Update.

Communications 40

Communications Community Crisis Film 40

Waxing UnLyrical

NOVEMBER 4, 2015

You know, grey rolling metal devices with messy open shelves that held a 16MM film projector, slide projector and a bunch of cords. As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling. He challenged all of us to get better at photography.

Mobile 40

Mobile Film Media Training Video 40

wiredPRworks

SEPTEMBER 11, 2016

Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. Soon enough, the lights went down and the film came on.

Community 40

Community Writing Education Film 40

Doctor Spin

DECEMBER 21, 2023

How long should a media kit be? Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. Regarding the actual physical length of a printed media kit, a web URL with a password and logo could easily fit onto a business card.

Media 52

Media Wikipedia Product Launch Journalism 52

PRSay

MARCH 29, 2021

Critics in social media, the British press and elsewhere were quick to question the self-professed naivete of Markle — a worldly woman who was previously married to a film producer — and Prince Harry, who has had his own share of worldly experiences.

Media Training 183

Media Training Training Interviews Media 183

ZudePR

DECEMBER 30, 2016

Here’s an extract: “How to create interesting content for a boring product or stale industry. Hot off the printed press. How long someone’s been doing it is overrated. What matters is how well they’ve been doing it. Great writers know how to communicate. But isn’t everyone?

Writing 84

Writing Google Meeting Airlines 84

PR Fuel

SEPTEMBER 4, 2018

Try printing out your press releases and slashing through fluff (unnecessary words and info) with a red pen. How often do you see a crappy trailer and think “boy, can’t wait to see that movie!” Once in a while you might go just to see the train wreck, but most of the time you just skip the film.

Writing 45

Writing Report Education Company 45

MaccaPR

FEBRUARY 10, 2015

First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift. I’m locking myself in my room and not leaving until I figure out how to use my Tumblr. So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

Mark My Words

DECEMBER 29, 2015

One explanation for the rise in stunts of this kind is the growing lack of confidence in how to deploy effective PR. They are not ideas that begin with the brand story and how it connects with to an audience. Float a house down the Thames. Wifi blocking pepper grinder from Dolmio- just in time to save the modern family.

Journalism 60

Journalism Wikipedia Film Interviews 60