ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. All five of these recent corporate “first responders” behaved in a fashion aligned with the brand involved.

Crisis 136

Crisis Privacy Airlines Facebook 136

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. Media Relations'

Banking 100

Banking Media Local Survey 100

Prohibition

SEPTEMBER 20, 2019

On the flip side, when it goes wrong – it can be a bit of a disaster that can potentially damage both the brand and the influencer’s reputation. People ridiculed the instagrammer and it actually ended up becoming a viral meme of people photo shopping her into some ridiculous places including the moon and putting themselves into her photos.

Marketing 48

Marketing Social Media Instagram Advertising 48

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Then, in a masterful PR stoke, it invited high-end fashion “influencers” to a special luxury footwear opening sale.

Fashion 255

Fashion Reputation Social Media Brand 255

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. So, if you’ve got a one-track mind when conceiving campaign concepts e.g. thinking that a piece for a fashion brand has to be about clothes, solely, you’re going down the wrong path. These are: Improving a client website’s rankings. Instead, think of the bigger picture.

Digital PR 170

Digital PR Industry Strategy Film 170

Flatiron Communications

MAY 29, 2015

” In the PR world, and specifically when grappling with the forces driving the rise and fall of reputations, one might find these equations instructive. One journalist even chimed in from the land of Oz: Sydney Morning Herald “Are Lilly Pulitzer’s fat shaming pictures a look into the dark comedy of fashion?”

Retail 28

Retail Fashion Policies Employee 28

Stephen Waddington

AUGUST 27, 2018

His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation. But devising an idea that is meme-friendly that inspires an audience to develop and share so that it goes viral is as tough as it gets. The Internet is littered with failed attempts.

Communications 60

Communications Analysis Web Handbook 60

Buzzstream

MARCH 13, 2024

But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Let’s take a look at this overlap.

Digital PR 71

Digital PR Construction Case Study SEO 71

NewsWhip

AUGUST 11, 2021

These groups, factions, or narratives can be researched through analyzing viral narratives (the stories being shared), looking at where these spread (social accounts), and then discerning wider stories and beliefs. Detractors and critics are part of your reputation landscape too. So it goes. Detect and quantify misinformation fast.

Brand 78

Brand Branding Groups Data 78