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The PR Pro’s Role in Reputation Management

Solo PR Pro

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising.

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Back to School: 4 Resources to Brush Up on Marketing

Cision

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Local branches often offer webinars on marketing, and you can connect with a marketing expert who can mentor you through big marketing decisions. Some examples include: How to Build an Email List With Facebook. Design a website.

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Vanity Metrics Turn Breaking News Into A Giant Popularity Contest

Rock the Status Quo

I came across this interesting infographic (below) from BusinessWire this morning. These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. It’s a simple metric – easy to track.

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How to Effectively Communicate Your Rebrand

Cision

They can help answer questions and address concerns locally while championing the brand to employees who may be attached to old messaging. New images. Blog post explaining new changes. Social Media. New handle. Updated bio. Tweet explaining changes. New handle. Updated bio. Post explaining changes. Updated bio. Post explaining changes.

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3 Challenges (and Solutions) Modern PR Pros Face

PRSay

Tell your story visually with images, videos, or infographics that attract and educate. We have dedicated teams nurturing relationships with audiences across the globe, building the local market relationships you need to build and maintain a presence away from your home office. Amplify your news across social channels.

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Revamp your content strategy by following these 9 content cornerstones

Communications Conversations

Think about most of the people that follow you on Facebook, Twitter, Instagram and any other social network. Even Facebook is coming down on brands for over-promoting now… #5: Instead: Inspire your customers through video and audio. Chances are, they’re already a fan. Why not just play to that pride factor a bit?

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How to Generate Coverage From Conferences

Cision

For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Do you want your news release to serve as an event reminder to local newspapers or TV stations? If your speakers have a large following on social, leverage them to generate more noise around the event.