PR for Anyone
AUGUST 17, 2021
It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. If it’s trending on TikTok, it’s probably trending everywhere else – or it will be soon. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that.
Burrelles Fresh Ideas
OCTOBER 3, 2023
Virality and shareability: The innocence and charm of child influencers make their content highly shareable. Viral videos of kids playing with toys or reacting to surprises can generate immense engagement, leading to increased brand visibility. Brands can easily tap into these specific markets, reaching a highly targeted audience.
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ImPRessions - Crenshaw Communications
MAY 24, 2018
To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. The more you exercise those creative muscles, the stronger they become. This promotion of a mundane personal health topic made all the difference. Some say it cannot be taught, but we disagree.
Bianchi Biz Blog
FEBRUARY 18, 2021
Sure, it helps to do all the right things – eat right, rest enough, do exercises that will help prevent injuries, and vary your workouts, but overall, you need to put in the work. Issues and Trends are the ‘Secret Sauce’. There are no hacks. No shortcuts. You just have to work at it, day in and day out. PR Pros are News Junkies.
The Stalwart Blog
APRIL 22, 2016
I have mixed feelings about whether or not brands should hop on the trending topic of the day. Many times, I think it’s an exercise in futility that will get lost in the tsunami of white noise unless you have something truly authentic to say. . I'm so happy this student’s Twitter video of her teacher hearing the news went viral.
Buzzstream
JUNE 16, 2021
me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose. What’s great about this exercise is that it gives you a clearer sense of why the piece was successful, plus some insight into the various angles which were taken to journalists by the PR folks who worked on the campaign. I’m like a broken record, huh?
Cision
MARCH 1, 2016
Exercising constant vigilance… monitoring the environment… assessing industry trends… listening for stakeholder criticism or concerns” For every potential crisis that we identify in PR crisis plans, we want to have a way to identify and react as soon as possible.
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