ImPRessions - Crenshaw Communications

JUNE 28, 2017

Emotions layered with happiness make up the majority of top drivers of viral content. The exercise will help you become a better storyteller yourself and prepare you the next time you have some good news to share. In fact, happy news is a main driver for social media sharing. We recommend creating a storybank of your own.

Airlines 147

Airlines Insurance Insurance Viral 147

NewsWhip

SEPTEMBER 19, 2019

The top articles for these publications often covered ways to improve mental health through exercise or facts about depression disproportionately affecting different generations. Starbucks made headlines the first week of September with their announcement of mental health services as a new employee benefit.

Web 68

Web Exercises Employee Viral 68

Melissa Agnes

MARCH 6, 2018

Do you conduct regular crisis management exercises? With the virality of social media, the twenty-four hour news cycle, and the interconnectedness of the modern world, everything moves at a faster and more hard-hitting pace than it used to. Phase 2: Understand the different variables and impacts.

Crisis 172

Crisis Crisis Management Handbook Viral 172

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity. There is hope, however.

Media 74

Media Viral Video Newspapers 74

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, it helps to do all the right things – eat right, rest enough, do exercises that will help prevent injuries, and vary your workouts, but overall, you need to put in the work. There are no hacks. No shortcuts. You just have to work at it, day in and day out. The same is true for being successful at PR.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Melissa Agnes

NOVEMBER 10, 2014

If a viral crisis were to strike and hundreds (or more) of people were to navigate to your corporate website for more information, would your website crash due to an overload of traffic? Who should be involved in this exercise? Risk 3: A lack of bandwidth can leave you without a crisis communication home base.

Crisis 100

Crisis How To Crisis Management Exercises 100

The Stalwart Blog

APRIL 22, 2016

Many times, I think it’s an exercise in futility that will get lost in the tsunami of white noise unless you have something truly authentic to say. . I'm so happy this student’s Twitter video of her teacher hearing the news went viral. The only appropriate accessory for braces and a spiral perm! .

Social Media 60

Social Media Brand Branding Media 60

Cision

MARCH 1, 2016

Exercising constant vigilance… monitoring the environment… assessing industry trends… listening for stakeholder criticism or concerns” For every potential crisis that we identify in PR crisis plans, we want to have a way to identify and react as soon as possible.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Melissa Agnes

FEBRUARY 3, 2015

Never knowing if something is going to go viral against you in a negative way… but wait! Neither are those dated table top exercises that organizations have grown accustom to over the years. It is certainly not impossible (far from it), but it’s only by being prepared that you will be successful at this.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Ishmael's Corner

FEBRUARY 3, 2015

SlideShare can be a particularly effective platform for B2B companies where championing a two-minute video at a price point of $10K to $15K might be a career-limiting exercise. True, a SlideShare deck isn’t going to have the same emotive power or viral reach of a video.

Social Media 60

Social Media Storytelling B2B Media 60

Practical Law Construction

MAY 18, 2021

Indeed, it is uncommon to see terms such as “pandemic” or “infectious viral disease” referred to in a construction contract’s force majeure clause (whether this changes will be the subject of much debate among drafters going forward). For example, according to sub-clause 18.1

Construction 121

Construction Government Radio Examples 121

Buzzstream

JUNE 16, 2021

me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose. What’s great about this exercise is that it gives you a clearer sense of why the piece was successful, plus some insight into the various angles which were taken to journalists by the PR folks who worked on the campaign. I’m like a broken record, huh?

Digital PR 160

Digital PR Film Instagram Writing 160

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media crises have evolved beyond just negative events going viral – whether it is a personal tweet accidentally sent out publicly , or a customer service response gone awry.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Prohibition

JUNE 16, 2017

It was more of a cathartic exercise than anything work related, but it has provided me an invaluable insight into what works for influencers and what’s an absolute turn off. Just over a year ago I started a blog. With this in mind I’ve put together my top tips for more engaging influencer relations. The do’s.

Social Media 48

Social Media Viral Exercises Video 48

ReimaginePR

MAY 23, 2015

Famous men vs. famous women: Famous men get a pass but famous women are diminished , reduced to questions about diet, exercise, their weight and fashion designers. One viral video has opened a window on how systemic the language of violence can be in our workplaces if left unchecked. She wouldn’t.As It’s messy.

Report 120

Report System Leadership Crisis 120

ReimaginePR

MAY 23, 2015

Famous men vs. famous women: Famous men get a pass but famous women are diminished , reduced to questions about diet, exercise, their weight and fashion designers. One viral video has opened a window on how systemic the language of violence can be in our workplaces if left unchecked. Famous men are asked the real questions.

Report 120

Report System Leadership Crisis 120

Waxing UnLyrical

MARCH 21, 2012

Typically, I undertake this very simple… ok, uncomplicated, five-step exercise: 1. ” Or: “Let’s make a viral video like Stop Kony!” , so instead of re-hashing them here, do go have a read. Now that you’ve read the don’ts, here’s what to do. Based on these, what do you need people to do ?

Measurement 90

Measurement Google Analytics Nonprofit 90

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Go Online or Go Home. ’ But today?

Viral 88

Viral Marketing Guidelines Local 88

Cision

OCTOBER 16, 2017

And that’s like sort of a good clarifying exercise to start. Steve Barrett: We’ve all seen those go viral haven’t we? Chris Lynch: it’s certainly important to, I think, parse up the different use cases that you’re trying to solve for.

Media 202

Media Storytelling Technology Data 202

Marketwired

MARCH 10, 2016

If you look at the content that is most virally shared online, it is often shorter-form content, including 90-second videos, vines,gifs, and lists. Yes, content that goes the most viral often fits these demographics, but most businesses aren’t chasing viral success. Well, the numbers do sometimes lie.

Viral 116

Viral Banking Content Marketing Video 116

Buzzstream

FEBRUARY 3, 2021

You may not use any of the concepts from this exercise in your final piece, but they may stem thoughts that you turn into ideas. For example a campaign about exercise and mental health for a sportswear brand could holistically discuss the benefits of exercise and good wellbeing, without it being about their products or sportswear directly.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

FEBRUARY 9, 2016

Given that most website traffic comes from organic search , in fact, more than half , this exercise bears several important, if not transcending, lessons in content marketing. went viral with an easy for new parents tip trying to sooth a crying baby. The Frozen Frog Lesson of Content Marketing. Organic search is target marketing.

Content Marketing 60

Content Marketing Facebook Marketing Viral 60

Cision

APRIL 6, 2016

The whole point of the exercise is to get closer to buyers. HubSpot and LinkedIn have forged a very close content relationship and have created quite a few viral pieces like the ever-popular “ The Sales & Marketing Love Story ” and the insightful “ Master the Art of Social Selling.”. They are not created keeping buyers in mind.

How To 120

How To Tools Viral Exercises 120

Beyond PR

JULY 13, 2016

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. It can also cross borders with other topics, like nutrition, food safety and exercise. Healthcare and Public Safety. What’s the goal of your campaign?

Energy 40

Energy Healthcare Policies Agriculture 40

Sword and the Script

JULY 14, 2015

Writing and developing content on a consistent basis is like exercising. Your content will not go viral and you shouldn’t try. Be a trusted advisor first, salesperson last and keep in mind there’s a whole slew of roles in-between. Consistency is truly pivotal. The single most valuable aspect of content marketing is being consistent.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Prohibition

DECEMBER 17, 2021

There are several actions that can be taken during a post crisis review to ensure that public opinion is firmly on your side, including implementing a compensation strategy, providing trauma counseling, and conducting exercises to ensure that it is unlikely that any further damage will occur. Domino’s Viral Staff Video.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Contently - Strategy

DECEMBER 5, 2019

When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. If you’re looking for more efficiency, here are a handful of help exercises that can help you increase productivity. However, personal finance advice is also a saturated space.

Financial 83

Financial Industry Report Insurance 83

Konnect Agency

MAY 15, 2020

Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos. Engaging Content.

Viral 52

Viral Video Social Media Creativity 52

Critical Mention

NOVEMBER 5, 2018

Nearly 230 years ago in 1789, American citizens first exercised their right to vote in the United States’ first presidential election. The thoughtfulness of the video paid off–it went viral, with over three million views on YouTube. Over two centuries later in 2016, a record number of 137.5 million Americans voted. Franklin D.

Policies 64

Policies Film Viral Exercises 64

David PR Group

OCTOBER 6, 2017

His disparaging words were captured on video and posted online, turning him into a viral sensation. Exercise some extra care and you are much less likely to have a problem. Also last year, a Miami man went on an epic rant about the election in a local coffee shop. Did he say stuff that was offensive? Careful where you say it.

Social Media 73

Social Media Airlines Media Reputation 73

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. If a study reveals that ‘1 in 4 Brits exercise for mental health reasons’, write that as your subject line rather than a pun-filled cliché.

Pitching 164

Pitching Writing Digital PR How To 164

Melissa Agnes

MARCH 28, 2016

For example, fail to judge or appreciate the negative emotion stirred by an incident or an issue, and you can very quickly find yourself dealing with a viral crisis that continues to spiral beyond control. Within a few hours, this panic had escalated to a viral point. This is human nature. All of a sudden, North Americans woke up.

Crisis Management 100

Crisis Management Crisis Viral Community 100

Melissa Agnes

FEBRUARY 9, 2016

Taking these known facts into consideration, if the Zika virus continues to spread, developing into a real-world crisis (at the moment it’s a serious “issue” rather than a full-fledged crisis), it contains all three characteristics that contribute to escalating a crisis to a point of emotional viral impact.

Crisis Management 186

Crisis Management Crisis Strategy Healthcare 186