Beyond PR

APRIL 28, 2017

So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. Product Preference. Be Emotive.

Storytelling 45

Storytelling Data B2C B2B 45

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. A regulator may be needed,” said Sir Tim Berners-Lee, founder of the worldwide web. Print has ceded to digital but it’s a work in progress. #2

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

JANUARY 3, 2017

As it is on the web, our paths have crisscrossed occasionally over the years. Know a PR, marketing or sales leader with compelling ideas fit for print? If you say you’re doing that and then use the exercise as an excuse for ‘marketing as usual,’ you only make everything less believable and effective. . Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Bad Pitch Blog

MAY 23, 2007

A new Web site? A "story idea" that defies everything you have ever known about what actually gets written in a print publication? In this case, the exercise would help the sender realize a business news outlet would not be interested in a product-driven lifestyle feature. But please, please, no more "story ideas."

Pitching 40

Pitching Construction Exercises Retail 40

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

Bad Pitch Blog

OCTOBER 5, 2008

Who could care less about his Web (read: online) product. To the stubborn ones I offer a solution: Want print? One dude (also young) was interviewed for a major print magazine and at the end said, with me on the line: “So is this for the magazine?” I''m going to go get you a better PRINTER. That usually shuts them up.

Print 40

Print Web Measurement Exercises 40

Stephen Waddington

MAY 9, 2020

The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Most outdoor, experiential, events, meetings and print simply don’t work. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers.

Brand 157

Brand Branding Travel Crisis 157

Frederik Vincx

DECEMBER 11, 2015

This exercise will give you a good understanding of where you’re investing time that you shouldn’t. You need to make sure this exercise stays valuable. Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest. Where do you start?

How To 60

How To Software System Employee 60

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40

Bad Pitch Blog

AUGUST 11, 2009

Here''s a neat exercise: Take your "hook" or story idea and bury it under layers of lofty, abstract, dense prose. This can be a bummer, since print media folks always seem to want their images supersized. For more ideas, visit any MySpace page belonging to a 14 year old. PR GOLD!!!!!!!! I, like you, am sure it is a Mac/PC thing.)

Pitching 102

Pitching Twitter Facebook Report 102