Sword and the Script

JANUARY 14, 2017

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. Don’t miss these posts: How PR can Put the Search Back in SEO [UML]. 2) Best to Pitch in the Morning says Reporter Survey. The output is clarity of mission, vision, similarities and differences.

B2B 60

B2B Pitching Survey Study 60

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

DECEMBER 18, 2019

Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information. For example, if you offer SEO services, you may want to team up with a web design firm. The media is saturated with press releases, so it can be difficult to get yours noticed. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). This may sound like a tall order to fill. I promise you can do it.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JANUARY 2, 2018

Typically, I’d get added to a newsletter or email distribution list, and sometimes I’ll keep these subscriptions to see who is pitching what and how they pitch it. Thinking differently about marketing in the New Year doesn’t have to be a major exercise in transformation. Can your agency bring big ideas and execute? Talk to Us !

eBook 71

eBook Exercises Employee SEO 71

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? Offer solutions not a sales pitch. The key to getting value from this exercise is in asking the right questions and building up very detailed personas of your key customers.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. Daily intensive exercise.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

FEBRUARY 17, 2016

If your pitch stinks, you have a sales problem. Once we fix those processes – “think like you’re not in marketing/consulting/SEO/processes/whatever” – we can move to this last bit…. Think of industries that have little to nothing to do with you: cars, sodas, electrical wiring, horticulture, cooking, fashion, and exercise.

Industry 0

Industry Creativity System Training 0

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly?

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly?

Blogging 40

Blogging Analytics Google Writing 40