Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

PRSay

MAY 3, 2019

Here’s what’s important about this exercise: The average number of viewers for those shows was 38 million in 1998, 27.8 Content marketers and social media managers are experiencing the same fragmentation of audiences. Better connecting your hard-won media placements with the value they bring to your SEO team.

How To 136

How To Education Exercises Newspapers 136

Sword and the Script

JULY 20, 2021

Your audience should always be at the center of all of your marketing strategies and tactics. The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. Pitch your content to industry publications to ensure the right people see your message.

B2B 174

B2B Company Marketing SEO 174

Cision

APRIL 18, 2017

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned to focus on keywords your prospective clients use when researching their purchase options. It also increases your SEO and search rankings, which brings those prospects directly to you. I promise you can do it.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JANUARY 2, 2018

In the past, I’d use my work email to complete the registration forms – trading my contact information for content. Typically, I’d get added to a newsletter or email distribution list, and sometimes I’ll keep these subscriptions to see who is pitching what and how they pitch it. Can your agency bring big ideas and execute?

eBook 72

eBook Exercises Employee SEO 72

Sword and the Script

JANUARY 14, 2017

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. If you get the message wrong, then the investment in marketing or communications could prove wasteful in the future. Don’t miss these posts: How PR can Put the Search Back in SEO [UML]. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. He's also a world-leading web strategist, content marketer, author, and speaker. Daily intensive exercise. People who produce.

Writing 114

Writing Social Media SEO Blogging 114