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Ranking by proxy: the hidden SEO value of great online press coverage

The Resolution Blog

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. Do you quadruple your SEO budget? This is where thinking about online press coverage with an SEO mindset can pay dividends. But of course, we don't live in an ideal world. Or do you give up?

SEO 120
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Message in a Bottleneck: How to Reach Your Fragmented Audience

PRSay

Here’s what’s important about this exercise: The average number of viewers for those shows was 38 million in 1998, 27.8 That means the credibility boost that comes from third-party media placements remains critically important. You often have to help the media do that. Using paid tools to boost engagement with your earned media.

How To 136
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Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. From a technical standpoint, use an SEO tool like SEMrush to audit the backend of your website and flag issues for free. and “What are the common questions prospects ask?”Optimize

B2B 174
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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

The media is saturated with press releases, so it can be difficult to get yours noticed. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions for your information. For example, if you offer SEO services, you may want to team up with a web design firm.

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Post Launch Marketing Strategy

5W PR

The media is saturated with press releases, so it can be difficult to get yours noticed. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information. For example, if you offer SEO services, you may want to team up with a web design firm. Conclusion.

Strategy 133
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Thinking Different about Registration Forms and Personal Email Addresses

Sword and the Script

Typically, I’d get added to a newsletter or email distribution list, and sometimes I’ll keep these subscriptions to see who is pitching what and how they pitch it. Thinking differently about marketing in the New Year doesn’t have to be a major exercise in transformation. Can your agency bring big ideas and execute? Talk to Us !

eBook 72
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Building better relationships with content marketing

Prohibition

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? Offer solutions not a sales pitch. A social media post selling wrapping paper, highlighting how cheap it is, and the variety of colours it comes in.