Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. PR should be taking a close look at the content that’s trending. 5) Factually accuracy over speed of reporting.

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking.

Creativity 174

Creativity Small Business Storytelling Travel 174

5W PR

JANUARY 16, 2019

Read the full interview below! Always exercise your creative muscles whether through reading, cooking or drawing. Pay attention to burgeoning trends and really listen to what captures people’s attention. You never know what is going to inspire a new pitch angle; it might just be Cake Week on The Great British Bake Off.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Bianchi Biz Blog

JANUARY 10, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. What advice do you have for PR people that want to pitch you? I’m happy to chat about story ideas and pitches of all sorts.

Meeting 74

Meeting Report Automotive Media 74

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

” The blog is a reliable source of macro PR information and industry trends. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. The Cision Blog. ” Learn to play here. Hmm, you might say, Buzzfeed?

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. If you can pack your pitch into 140 characters, do it. But I find enjoyment in testing new technologies and exploring new trends.

Crisis 0

Crisis Reputation Study Social Media 0

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

MaccaPR

FEBRUARY 2, 2017

With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. What advice do you have for public relations pros who might want to pitch their client’s story to Star Tribune Magazine ? “We Then I check my Twitter feed for news via my iPad and my Facebook feed for what’s trending.

Print 48

Print Newspapers Interviews Journalism 48

Sword and the Script

JANUARY 3, 2017

4) What is your assessment of this trend toward content marketing ? “In Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch. If you say you’re doing that and then use the exercise as an excuse for ‘marketing as usual,’ you only make everything less believable and effective. .

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Bianchi Biz Blog

AUGUST 7, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Team USA notched the best written test score in their division and Team Japan – a six-time winner of the Grand Prix – needed a win in the practical exercise to squeak out first place overall. What advice do you have for PR people that want to pitch you?

Journalism 79

Journalism Meeting Newspapers Automotive 79

Bianchi Biz Blog

MAY 22, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I’m looking for trend stories about auto cybersecurity practices, stories about breaches at automakers made by white hat (good) and black hat (bad) hackers, privacy and data issues and any issues about software-defined vehicles. I like exclusives.

Automotive 75

Automotive Meeting Report Real Estate 75

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

JANUARY 14, 2017

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. 2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

Sword and the Script

JUNE 26, 2018

Context matters here too because podcasting is nested within some larger trends in digital. Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. monthly | 30-40 minutes).

Marketing 86

Marketing B2B Interviews Content Marketing 86

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Journalistics

APRIL 5, 2016

The top trend in media right now is the evolution of the multimedia journalist. If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The top trend in media right now is the evolution of the multimedia journalist. If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

Media Relations 40

Media Relations Media Mobile Pitching 40

Frederik Vincx

DECEMBER 11, 2015

Source: PR Academy annual qualification trends survey. Raf recently also got interviewed about this in the Wag The Dog Podcast. This exercise will give you a good understanding of where you’re investing time that you shouldn’t. Reasons: Team has no overview of who is getting pitched. Contact database isn’t up-to-date.

How To 60

How To Software System Employee 60