ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

Interviews 193

Interviews How To Media Viral 193

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. What makes a good media prep session?

Media Training 334

Media Training Training Media Interviews 334

PR for Anyone

SEPTEMBER 29, 2021

” People know the power of television and they see me there regularly and they want to know how they can be that expert. Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. We do amazing interviews with them. PR FOR ANYONE.

Pitching 130

Pitching Television Interviews Video 130

Prohibition

OCTOBER 12, 2019

If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in media interviews. Speaking to the media is much like a performance and so enthusiasm is essential in order to resonate with your audience. 1) BE ENTHUSIASTIC. 5) TAKE YOUR TIME TO ANSWER.

Interviews 48

Interviews Media Media Training Training 48

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? Here are my top four blunders, with some advice on how to improve. 1) They think an interview is just about answering questions.

Interviews 60

Interviews Media Training Training Trends 60

PR for Anyone

MARCH 10, 2022

I keep getting emails from attendees about all the interviews they are landing – yay! So step 1 is mindset, and then step two is how to pitch. Make sure you know the Get PR Famous Formula and how to use it. But what happened was, is we pitched the media and they saw immediate results. It was amazing.

Media 130

Media Pitching Television Interviews 130

Public Relations Sydney

AUGUST 11, 2014

The benefits of having a media policy in place include: You can feel confident and well prepared for the interview. You can develop a strategy for the interview. The following is an example of a media policy which you can use for your business. Example media policy. Example media policy.

Policies 57

Policies Examples Interviews Media 57

PR for Anyone

JULY 28, 2022

Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. Take your diamond, aka your story, and think of each facet as a different media outlet. Here’s an example.

Pitching 130

Pitching Media YouTube Interviews 130

Polaris

NOVEMBER 26, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Media Training'

Education 170

Education Training Media Training Interviews 170

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An exception might include this example from Trader Joe’s. But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media.

Skype 170

Skype Interviews Crisis Communications Crisis 170

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. All good advice for media interviews, backed by PR best practices. Never, ever lie.”.

Interviews 59

Interviews Media Training Media Training 59

PR for Anyone

AUGUST 18, 2022

Yes, you could be a one-hit wonder with one segment about YOU but why not turn yourself into a media expert and look at the broader topic of what you can cover? We give them their ideal interview. and you could see her light bulbs go off when I showed her how to position herself. And it’s so awesome! She sells chocolate.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

JULY 14, 2021

It gives them more background and make their segment, interview, story have deeper meaning and connection. I taught myself a system on how to land in the media because every time my product was featured somewhere, I sold more and got more recognition and visibility. Your story matters! Make sure you tell it.

Pitching 130

Pitching System How To Sports 130

PR for Anyone

SEPTEMBER 1, 2021

Also, get your free Blueprint to learn how to do this >> HERE and check out our next events at www.SpeakfromYourPowerLive.com and www.GetPRFamous.com. I’ll give you an example. So we put together a pitch related to that and she is being interviewed for NBC. I’d love to connect.: The kids are wearing masks.

Pitching 130

Pitching System Google Local 130

PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. The post Pitch the Media appeared first on Christina Daves.

Pitching 223

Pitching Media Television How To 223

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable. Everything has a story. What is yours?

Storytelling 130

Storytelling Media Video YouTube 130

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. 3StepstoPRSuccess.com.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

SEPTEMBER 30, 2022

I talk about how celebrity sells. and I saw the greatest example last week. So I had on Good Morning America, and they were talking about how it was the twentieth anniversary of the movie, Sweet Home Alabama. So it was such a perfect example of newsjacking. And those are the kinds of things that the media loves.

Pitching 130

Pitching Television Trends YouTube 130

PR for Anyone

MARCH 30, 2022

First of all, it’s free, and second of all, it’s somebody else telling the world how great you are. So that’s why they call it earned media. And I always love to use an example of Joe’s Pizza because we all have Joe’s Pizza.

Advertising 130

Advertising Advertising Publicity YouTube 130

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Submit audio to the producer that captures some of the sounds of the story, for example. They work best for offbeat stories, interviews with interesting personalities or topics, or little-explored subjects that benefit from detailed exploration. Suggest or use tools to help tell the story on air before the pitch.

Pitching 159

Pitching Radio Training Interviews 159

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

How to know when to bring in the PR professionals. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. How to deflect attention from a rival expected to announce any day? When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

PR for Anyone

APRIL 26, 2022

” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR?

Twitter 130

Twitter Pitching Financial Video 130

PR for Anyone

FEBRUARY 21, 2022

Not only can you go into the rooms and ask questions that position you as an expert in your field, you can also be interviewed in rooms, and… there are tons of journalists hanging out in there too. Check out PR and media groups and start listening and paying attention to what the journalists are looking for.

Publicity 130

Publicity YouTube Video Groups 130

PR for Anyone

DECEMBER 14, 2021

I actually just interviewed somebody in the media an Executive Producer from a morning show and she said the same thing. You’ve got to have a good hook. Like what is it that’s going to draw that journalists in to read your pitch, your email. Make sure it’s concise. Don’t write this long stuff. Make it short.

Pitching 130

Pitching Media YouTube Video 130

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Provide examples and help the journalist tell a good story.

Media Training 182

Media Training Training Interviews Media 182

Barokas

MARCH 16, 2020

And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. Creating company-wide messaging and response for how the pandemic impacts the business. . Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

PR for Anyone

JUNE 9, 2021

Another example is a former client who lives in the town where Lydia Taft cast the first women’s vote for President. Also, get your free Blueprint to learn how to do this >> HERE and check out our live/virtual event at www.CaptivateandCashinLive.com. How to pitch the media. How to pitch the media.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

PR for Anyone

JUNE 30, 2021

Here is a PR tip video I did on how to find and use them: If you see.a So you can learn how to do that, See what’s being covered and pitch a story. It’s at CaptivateandCashin.com/Blueprint and we’ll give you similar ideas of how to pitch the media, how to really get your brand in place and get your messaging in place.

Pitching 130

Pitching Nonprofit Financial Insurance 130

PR for Anyone

OCTOBER 28, 2021

What is the media talking about right now and/or what is relevant right now (seasonality, relevance, etc) and how can you insert yourself into that conversation? You need to understand how to “hook” a journalist in with a great subject line so they read your newsworthy story idea. Google makes that very easy for us!

Publicity 130

Publicity Pitching System Small Business 130

PR for Anyone

DECEMBER 7, 2021

Look how easy it is to have access to a celebrity. So the media we don’t need to hire an expert, but you need the skills to learn how to do it properly. We have access to anyone and everyone. I’ve shown you this before. It’s really that easy if you follow the simple steps.

Publicity 130

Publicity Video Pitching System 130

PRSay

AUGUST 30, 2022

Ford Motor Company provides an example of thoughtful communication during a difficult period of layoffs. Of course, using video demands that executives know how to speak on-camera. And it starts with candid PR counsel and media training. Perhaps help them train for new jobs or upgrade their professional certifications.

Employee 87

Employee Real Estate Video Internal 87

Prohibition

JANUARY 24, 2022

Product recalls, data breaches, workplace injuries, bankruptcies, and other workplace crimes such as sexual harassment are all examples of instances where crisis communication is used. Prohibition PR know how to deal with diverse types of audiences and change their minds. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications.

Pitching 130

Pitching Media Financial YouTube 130

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. How to Give Better Media Answers.

Interviews 120

Interviews How To Media Media Training 120

Norton's Notes

OCTOBER 17, 2014

It is a great example and quite rightly deserves first place. From childrens’ and young adults to Dystopian alongside author interviews and guest posts, Bartsbook shelf is the go to place for insights on books, films and general musings. Bartsbook shelf is a fine book blog all the way from Bradford.

Blogging 77

Blogging YouTube Writing Fashion 77

PR for Anyone

APRIL 13, 2022

How to Create Great Content Fast. So I’m now hosting this show on Daily Ad Brief called More 2 Media where I interview industry experts in digital marketing, media, regular marketing. And there is one theme that is really underlying in all my interviews and I’m going to share that with you.

Video 130

Video Strategy YouTube Pitching 130

PR for Anyone

JANUARY 5, 2022

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Because I live in Virginia, I’ll use Virginia as an example.

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Pitching Strategy Publicity Media 130