Sword and the Script

DECEMBER 8, 2020

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). You can produce anonymous internal surveys, if nothing else. Internal M&A comms is essentially a reputation and brand management play. Pay attention to anecdotes from managers.

Internal 94

Internal International Employee Leadership 94

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. By taking a stance on social justice issues, explain how this may affect your credit union’s reputation. Schaefer: We are a purpose driven credit union, and we want to earn that reputation.

Reputation 148

Reputation Financial Community Employee 148

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Young companies need to find ways to earn endorsements from a reputable third-party. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Create a leadership positioning. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Executive Thought Leadership. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Deirdre Breakenridge

JULY 24, 2018

In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. When he reached out, he asked if I would help him with his messaging for the media , work with him to navigate social media, and to rebuild his damaged reputation.

Reputation 218

Reputation Skype Industry Conference 218

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis. These were maintained throughout the lockdown.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like.

Strategy 287

Strategy Media Measurement Product Launch 287

PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. How can communications professionals show leadership to help counter this epidemic of incivility? You might connect your campaign to a particular event, such as World Kindness Day on Nov.

Employee 155

Employee Crisis Reputation Creativity 155

5W PR

MARCH 18, 2023

To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication. Additionally , businesses should consider attending industry events and conferences, to network with industry professionals and generate leads.

Company 88

Company Corporate Product Launch Internal 88

Sword and the Script

OCTOBER 25, 2022

Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Proactive yet current with events and (e.g., More internal comms.

Communications 124

Communications Crisis Internal International 124

PR in High Definition

FEBRUARY 22, 2024

Localising press releases and thought leadership articles is crucial, but every element of reputation shaping can and should be considered. Leadership branding : Local executives should be seen as thought leaders in their industry, to highlight the investment that an organisation is making in a territory.

Local 62

Local Leadership Viral Creativity 62

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. Winning unpaid speaking engagements at industry events carries added prestige over sponsored, so they can be worth the extra effort. Create your own event. See this earlier post for more on better PR with third-party partnerships. Take the stage.

Company 174

Company Conference Corporate Leadership 174

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Reputation Management? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. Next, be brave, like Hobby Lobby.

Brand 145

Brand Branding Nonprofit Government 145

Presspage

FEBRUARY 8, 2021

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. Ensuring brand messaging is consistent across all channels, internally and externally is more difficult than ever—especially in a crisis.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

Stephen Waddington

AUGUST 31, 2020

The outcome of trade talks won’t be known until mid-December Show up and demonstrate leadership - brave organisations will continue to be defined by the crisis Schools are back in the UK this week. Internally it will focus on the balance of home and office working. This includes the culture, events, hospitality, and sports.

Communications 125

Communications Crisis Leadership Sports 125

Konnect Agency

JUNE 22, 2023

In today’s fast-paced world and in our current climate, businesses are more vulnerable than ever to face a crisis that could negatively impact their public reputation and ultimately their bottom line. The goal of a crisis PR plan is to minimize the impact of a crisis on a business’s reputation, operations, and finances.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

ImPRessions - Crenshaw Communications

APRIL 3, 2018

It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. Jerry McGuire (1996) – Reputation Management. His bad reputation prevented him from getting paid well and being able to support his family. Media coverage of the golden ticket winners’ arrival at the factory gate was stellar.

Tools 170

Tools Government Crisis Public Affairs 170

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Here’s the latest on Growing Social Now. What we covered. How did they meet?

Social Media 52

Social Media Corporate Communications Media 52

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20.

Communications 64

Communications Conference Policies Internal 64

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 189

Communications Journalism Advertising Advertising 189

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR, on the other hand, is focused on building and maintaining a positive reputation.

Interviews 100

Interviews Publicity Technology Social Media 100

PRSay

APRIL 15, 2021

And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. Those using the scorecard are finding some common themes: [It’s important to] think internally first. Follow your gut.” Words must be backed by actions.

Company 189

Company Employee Internal International 189

Ethical Voices

OCTOBER 16, 2023

I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. Those first few hours of a crisis situation are very critical, and we could be getting pressure from our leadership and organizational leadership to get something out very, very quickly.

Ethics 80

Ethics Data Crisis Apparel 80

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Presspage

FEBRUARY 8, 2021

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. Ensuring brand messaging is consistent across all channels, internally and externally is more difficult than ever—especially in a crisis.

Crisis 78

Crisis Crisis Management Reputation SEO 78

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue.

Conference 40

Conference Internal International Leadership 40

PRSay

NOVEMBER 9, 2021

Clearly define the events or triggers that would activate a crisis response, such as COVID-19 outbreaks, product boycotts or personnel incidents. A complete internal and external stakeholder audit, including preferred communication channels. Start by identifying key risks and high-potential crisis scenarios for your business.

Crisis 196

Crisis Crisis Communications Crisis Management Training 196

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Of course, not every crisis is catastrophic or entails long-term reputational risk.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20.

Communications 52

Communications Conference Policies Internal 52

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. They drive success and enhance your reputation as a PR professional.

Real Estate 120

Real Estate Agriculture Local Technology 120

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? That’s a recipe for reputation disaster. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies. Despite what you hear, it’s not all party, party, party.

Publicity 120

Publicity Film Healthcare Storytelling 120

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. earned $13.9

Software 86

Software Pitching Internal International 86