Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

FEBRUARY 3, 2021

Defined as harnessing a current event or breaking story to promote your brand or products, Newsjacking is a tactic that has become increasingly prevalent within the industry. Don’t encourage clients to be opportunistic when it comes to catastrophic events or sensitive topics. Infographics. Side note: be tasteful about this!

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

ReimaginePR

AUGUST 29, 2016

For example, if you run a charity that provides text books to elementary school students, choose a picture from a recent event that shows your volunteers handing out books to happy children. Everyone wants to produce viral content that gets shared all over the web. Link your social media account to an optimized landing page.

Social Media 149

Social Media Marketing Media Facebook 149

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. There are already a few excellent posts about emotion in viral content, like this one from Fractl , so I’m not going to rehash all of it.

Survey 90

Survey How To Reddit Pitching 90

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. John Haydon – @johnhaydon. Digital marketing and fundraising expert for nonprofits.

Social Media 120

Social Media Twitter Media Nonprofit 120

Solo PR Pro

JUNE 9, 2015

Current Affairs and Events. If people are paying attention to a news event, it has PR implications Take a look at what’s happening and offer some PR insight. Can a recent event in your personal life be extrapolated into a meaningful PR moment? Infographics. There’s nothing wrong with that. Share a Personal Story.

Blogging 40

Blogging Guidelines eBook Viral 40

MaccaPR

JANUARY 6, 2015

We divulged " 4 Marketing Secrets for Viral Guinness World Records " from our firsthand experience setting Guinness World Records for clients, including Kemps'' Largest Scoop of Ice Cream. There you have it - your top 10 list of the most popular MaccaPR blog posts thanks to your engagement by way of views and social media engagement.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Flatiron Communications

JANUARY 15, 2016

One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. What’s more, on the earned media side of the event PR equation , organizers now hire minor celebs as media bait to elicit coverage.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Beyond PR

AUGUST 4, 2016

Be conscious of trending topics in your industry or current events that may impact your tweeting. If there is major news breaking or some major event that your audience is preoccupied with, be sensitive to that and put your scheduled/automated tweets on hold. Think of them as networking events, minus the suit and tie.

Social Media 40

Social Media Pinterest Media Marketing 40

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Swift has transformed the launch of each CD into Super Bowl-level global events by tantalizingly building suspense with multiple layers of online reveals.

Social Media 48

Social Media Marketing Media YouTube 48

NewsWhip

MAY 27, 2021

It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. Tone and messaging is also critical, and it’s so important that we’re preparing our spokespeople to respond to the news of the day, the events of the world. But also, it gave people hope.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

JANUARY 23, 2019

” He described the Vox mission to The Content Strategist and other reporters at a recent press event. Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment.

Media 111

Media Journalism Content Marketing Education 111