Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. We would also recommend reaching out prior to the event via LinkedIn to engage in HIMSS15 related conversations. It’s easy to hang up the towel post-event and rest on a job well done.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. With waves of messaging bombarding attendees at every turn, though, how do you ensure your brand’s voice rises to the top? Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Solo PR Pro

NOVEMBER 6, 2018

If the first 30 days will be discovery and planning, clearly state that so that your client is not expecting media interviews or bylined articles out of the gate. News and events. You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews.

How To 49

How To Trade Shows Meeting Product Launch 49

Deirdre Breakenridge

NOVEMBER 3, 2016

Learn how to best prepare yourself to become the PR pro you hope to be! Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. Are you helping the organization seek media coverage for their events and local fundraisers? And many more!

Trade Shows 150

Trade Shows Community Social Media Resources 150

Cision

AUGUST 20, 2015

Consider who the best person is to direct questions or interview requests to about your news. Find out how to get your products into this year’s holiday gift guides! If you have an event, you want to line up your press release’s distribution with the event. If it’s about an event, add a photo of last year’s event.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event.

Automotive 74

Automotive Mobile Technology Resources 74

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Not sure how to start this? Implementation Tip! Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Sword and the Script

NOVEMBER 6, 2018

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Repurpose Your Best B2B Content.

B2B 65

B2B Creativity Film Trade Shows 65

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

MARCH 27, 2018

Nine times out of ten, a story about how the world is ending will overwhelming draw more interest than a case study about how anyone can prevent the end of the world. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. The alternative?

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Sword and the Script

OCTOBER 24, 2017

For example, for all the money spent at an event, “they take four days or longer to follow up with leads obtained at events.”. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. 40% say live events.

B2B 64

B2B Report Marketing Survey 64

Communications Conversations

JANUARY 14, 2016

MIMA Summit is always a great event here in Minneapolis. In fact, it’s one of the top-tier events in the Upper Midwest. Crystal Knows then gives you tips on how to *speak* to Nick. It goes on to give you tips on how to best email Nick. Some ideas on how best to work with Nick. Freeeeaaaaaakky. Seamlessly.

Tools 60

Tools Trade Shows LinkedIn Web 60

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

DECEMBER 28, 2017

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. And one more key element – the importance of live events. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

JANUARY 9, 2018

If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. 3) Surgically weave it into blog posts.

Media 98

Media B2B Groups Conference 98

Beyond PR

DECEMBER 19, 2016

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. March: Revisit Your Best Content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. If you're new to content marketing, read " How To Get Started with Content Marketing " now.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. I’m locking myself in my room and not leaving until I figure out how to use my Tumblr. Source: E! ).

Social Media 48

Social Media Marketing Media YouTube 48