Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. The best part was discovering these were two regular guys who had a passion and strong work ethic, and put in 15+ years of work to get to that point. My pathway was very typical.

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Offleash

JULY 19, 2023

I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. We can’t ignore technology’s transformational potential, and the necessary focus on managing truth and accuracy in journalism and PR. A bot was not responsible for writing this article.

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Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. And years later I’m like, it was fascinating.

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Landis PR

JANUARY 9, 2023

You may have noticed a sudden uptick in buzz about a potentially revolutionary new AI-powered chatbot called ChatGPT over the holidays, which has very quickly become a potential game-changer for almost every industry, from academics and law to journalism and communications.

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Sword and the Script

MARCH 17, 2015

For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. I’ve always worked hard at understanding a reporter’s coverage and sending good pitches. As a result, I chalked up bad pitches to one or two lazy PR people (or worse, intentionally manipulative ).

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Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. These lay out a pretty good picture of the PR landscape.

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Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? What are some of the biggest pitching mistakes communication professionals make? Everyone wins.

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Newspapers Journalism Pitching Report 120

Journalistics

SEPTEMBER 13, 2021

Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. Do you completely disagree and believe journalism ethics are alive and well today? Paid stories disguised as editorial. Is there a separation between editorial and advertising? Let me know.

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Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

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Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. Those pitches are limited to 200 words or less.

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Ethical Voices

JUNE 20, 2022

She discusses a number of important ethics issues, including: How to effectively counsel those that want to make unethical decisions. And I still adhere to the principles that he espoused, which were principles of PRSA, but they were also his personal values and how he viewed ethics. The importance of expertise and common sense.

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Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

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Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Audiences know the difference. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

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Sword and the Script

JUNE 16, 2015

Writing for a WSJ business blog, Steven Perlberg reported: CNN is creating an in-house studio that will produce news-like content on behalf of advertisers, a move that reflects marketers’ growing desire for articles and videos that feel like editorial work. It’s a question of ethics. by Frank Strong. Audience building.

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Buzzstream

MAY 2, 2024

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. So we can add him to the list. However, this isn’t always the case.

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Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

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Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”.

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Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

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PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. People often make the mistake of confusing a pitch or marketing copy for a press release. Today, press releases have the same goal. What Is a Press Release?

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Sword and the Script

NOVEMBER 7, 2023

It “uses a combination of AI, language processing and machine learning to generate, analyze and test new content – from pitches to social posts, blogs and biographies – to predict earned media interest, reach and sentiment. .; and finally, PR sandbox – called PRophet Earn – adds to existing predictive capabilities PRophet already offers.

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Beyond PR

OCTOBER 26, 2016

An award-winning journalist based in Chicago, Lou Carlozo spent 16 years with the Chicago Tribune, where he served as a syndicated weekly features columnist, writing coach, music editor and critic, and the creator of “The Recession Diaries.” Also, get to know the reporter as a flesh-and-blood person with a life outside of journalism.

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Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

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Flack's Revenge

MAY 17, 2018

It can bring the cloaks, daggers and pose ethical challenges for PR teams, vendors and journalists alike. I thought about this while reading a NY Times story: When Spies Hack Journalism. What are the journalistic and ethical considerations? ‘I think this makes the ethical calculus for journalists much more complex.’

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