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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I do a lot of work in fintech – and all those vendors have financial professionals on staff. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics. Tressa Robbins writes about the state of ethics in PR for Burrelles. Why do vendors in PR skip this part? Trust but verify.

Analysis 142
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Generative AI for PR professionals [Off Script. No. 49: Stephen Waddington]

Sword and the Script

Its goal was to describe the practical use of AI tools to help widen understanding and improve ethical adoption. Data privacy and security are also a concern. I’ve used them to extract the key arguments from a research paper, interrogate weaknesses in plans, areas of risk in financial documents and an activist perspective of reports.

Software 140
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Leveraging AI in Public Relations: A Game-Changer for Startups and Leaders

Landis PR

Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns. Financial Investment: While AI tools can be cost-effective in the long run, initial investments are necessary. Required Resources. Required Resources.

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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. They discussed the ethics of data sourcing and activation to a packed room in Aria. Are they really worth the data privacy trade-off? Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too.

B2B 208
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How can we best balance safeguarding confidences and disclosure of information – Pete Scott

Ethical Voices

I was a financial analyst and planner for the early days of my career, and then went into investor relations. What is the most difficult ethical challenge you ever confronted at work? What staffing are we going to do, our financial data, HIPAA issues? Trying to keep the staff well informed and looking at financial information.

Ethics 78
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CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

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PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

Big data offers insights that enable customization and pose new cyber security and privacy issues. Our Code of Ethics remains the standard for performance, and we have added a collegiate credential. Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge.

Privacy 60